The new faster website has improved the conversion rate of the website by over 60 per cent, increase in page views by 21 per cent and a reduction in bounce rate by 20 per cent.
“Online shoppers typically browse multiple categories and products before making a final purchase. Therefore, fast response times are an imperative. A delay of every second can lower the conversion rate by up to 7 per cent,” the portal stated.
"It was a strategic and critical goal for us to improve response times and become the fastest ecommerce site in India," Mahesh Tiyagura, chief technology officer at Abof.com said. (AR)
Fibre2Fashion News Desk – India
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