The e-commerce recently received a shot in the arm after the government announced opening up FDI in the business to customer (B2C) segment in a calibrated manner.
In the world of retail, 2015 will be largely remembered for the likes of Flipkart and Snapdeal forcing the Ambanis and Birlas' supermarket chains to#
But the business model of e-commerce players continues to raise questions, particularly the huge discounts they offer.
T V Mohandas Pai, former Infosys director and an investor in some start-ups, has gone on record saying the e-commerce industry may see a shakeout in the next two years, or "even earlier" because they are trying "to grow fast by giving subsidies, which is wrong because there is no customer loyalty". (SH)
Fibre2Fashion News Desk – India