Home / Knowledge / News / Apparel/Garments / Orkla buys 4 brands for Pierre Robert's expansion
Orkla buys 4 brands for Pierre Robert's expansion
04
May '16
Courtesy:Orkla
Courtesy:Orkla
Orkla, a Finnish consumer goods conglomerate, has acquired four apparel brands – Norlyn, Amar, Black Horse and Finnwear for the strategic expansion of its subsidiary, Pierre Robert Group, which develops undergarments, socks and tights.

Norlyn and Amar are socks brands, while Black Horse and Finnwear are tricot brands. These brands together saw a turnover of €17.2 million in 2015, and are a good match to the existing portfolio of Pierre Robert Group.

Commenting on the acquisition, Hege Holter Brekke, CEO of Pierre Robert Group said, “This acquisition is strategically important for expanding Pierre Robert's presence in the Nordic region. Norlyn, Amar, Black Horse and Finnwear are well-established brands in the Finnish market, with high recognition and strong loyalty among Finnish consumers.”

Around 22 employees from the brands will be transferred to Pierre Robert as part of the transaction. (MCJ)

Fibre2Fashion News Desk - India

Must ReadView All

Courtesy: Reliance Industries

Textiles | On 24th Apr 2017

Reliance’s FY17 revenue from petrochemicals up 12.2%

Increase in prices across polymers and polyester chain has...

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

GST reflects 'One nation, One aspiration' spirit: Modi

Prime Minister Narendra Modi has said that the Goods and Services Tax ...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search