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Primark celebrating golden jubilee

14 Jul '19
3 min read
Pic: Primark
Pic: Primark

Primark which is known as Penneys in Ireland, is celebrating 50 years of business. Primark continues to innovate and evolve its product offering in line with its customers’ ever-changing needs. The iconic Irish brand has become an international success story over the last five decades, bringing ‘Amazing Fashion at Amazing Prices’ to everyone.

The company opened its first UK store in 1973, and began expanding into Europe in 2006 opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France, the US and Italy. Last month saw the business open a store in Slovenia, marking its entry into Central Eastern Europe, with plans to open more new stores in Poland and the Czech Republic in the future.

Primark continues to innovate and evolve its product offering in line with its customers’ ever-changing needs. In addition to its womenswear, menswear and kidswear offerings, it now has extensive homeware and beauty ranges. But, Primark hasn’t stopped there. Ranges from jeans to homeware to pyjamas, made using sustainably sourced cotton, grown by farmers trained through Primark’s Sustainable Cotton Programme, are now a regular feature in its stores. It launched a range of eco-friendly glitter in May and Primark’s famous brown bags, which are both recyclable and made with 100% recycled fibres, have been a feature on high streets since 2002. Primark knows there’s always more to be done and is committed to making sure that its products are made with care and respect for those making them and for the environment.

“The doors to the very first Primark opened on Mary Street 50 years ago today, and I am so proud of everything we have achieved together in that time - starting from humble beginnings with just one store to now serving over one million customers a day. Today, we celebrate our visionary chairman and founder, Arthur Ryan, and the passion and commitment of our people, who are the heart of our business. I want to personally thank all our colleagues, both past and present, for their significant contribution and outstanding dedication," Primark CEO, Paul Marchant said.

As Primark continues to grow, the Mary Street store remains an important landmark with the company’s international headquarters located above the store. Arthur Ryan House, named after Primark’s visionary Chairman and Founder, is HQ for more than 700 people. The vibrant and contemporary workspace is fully equipped with its own fitness and wellbeing studio, restaurant and café. The space showcases Primark’s dynamic brand and heritage and is designed to provide employees with a closer connection to the company’s retail stores.

"I would also like to thank our customers for their loyalty over the past five decades. We look forward to providing them with an exceptional shopping experience into the future. Today, the company is celebrating in style in its Mary Street store," added Marchant. (RR)

Fibre2Fashion News Desk – India

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