Home / Knowledge / News / Apparel/Garments / Reliance Retail adopts multi-model approach
Reliance Retail adopts multi-model approach
08
Aug '16
Courtesy: Reliance Trends
Courtesy: Reliance Trends
Reliance Retail, the largest fashion apparel retailer in India has adopted a multi-model approach in reaching out to its customers through various retail concepts that caters to customer segments from value to premium and luxury.

“A report from Reliance Industries Ltd (RIL) which owns Reliance Retail, which in turn operates Reliance Trends, a fashion retail format said, "The opportunity of integrating an 'offline-online' model would truly differentiate the customer experience," the report added.

Reliance Retail operates a chain of convenience stores, supermarkets, wholesale cash-and-carry and specialty stores, informed that the ecommerce channel is growing and it is important for Reliance Retail to give its customers the option to shop online.

Reliance Trends has a portfolio of own brands and national brands offering a wide range of inspiring fashion with strong value proposition.

“India's demographic dividend, proliferation of fashion retail chains and increasing demand for branded apparel continues to drive growth for the fashion and lifestyle category,” the report from India's biggest private sector company informed.

With multichannel initiatives for grocery and apparel under its belt, Reliance Retail will extend its reach to cover the entire country much beyond the 500 towns where its physical stores are operational," RIL stated.

RIL chairman Mukesh Ambani in a letter to shareholders said the integration of advanced infrastructure built by Jio and physical retail presence will help the company create a differentiated omni-commerce model for its retail business.

"We are augmenting to reach customers through online-offline product assortment across trade channels. These efforts in building a seamless interface will deliver superior value proposition for our customers," Ambani added.

The company entered the online fashion retail business in April through Ajio.com, targeting shoppers with high-margin, curated fashion, and has opened Ajio 'shop-in-shops' in more than 100 Reliance Trends stores as part of its omnichannel strategy. (AR)

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 19th Jan 2017

Pakistan imposes duty on Indian fine cotton yarn

A provisional countervailing duty ranging from Rs 26.89 to Rs 55.8 a...

Textiles | On 19th Jan 2017

Union Budget: Textile sector expects excise duty revisions

Excise duty on man-made fibres should be reduced to bring it on par...

Union textiles minister Smriti Irani at the inauguration of IIGF in New Delhi with textiles secretary Rashmi Verma and other dignitaries. Courtesy: PIB

Apparel/Garments | On 19th Jan 2017

Ministry to reimburse apparel exporters for state levies

The textile ministry has received a sum of Rs 500 crore from the...

Interviews View All

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search