Some of the other challenges that premium kidswear brands face in the Indian market are high costs of retail spaces and occupancy, especially in premium high street retail locations and malls, and inventory management and SKU considerations. Furthermore, markdowns and discounts during end-of-season sales can also impact profitability, S Chendhuran told Fibre2Fashion in an exclusive interview.

When it comes to catering to the growing demand for premium kidswear in the country, homegrown and start-up Indian brands have been excelling in delivering quality, trendy kidswear clothing while offering easily accessible options for parents. The entry of international brands into the market introduces a variety of shapes, styles, prints, and designs, further expanding the choices available for parents.

“By supplying fashionable and premium clothing, both Indian and international brands are successfully meeting the growing demand for premium kidswear in India,” Chendhuran added.

Click here to read the full interview.

Fibre2Fashion News Desk (DP)