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Rising input costs pose challenges for Indian premium kidswear market

12 May '23
2 min read
Pic: Angel & Rocket
Pic: Angel & Rocket

Insights

  • Rising input costs and manufacturing expenses in India pose challenges for premium kidswear brands in maintaining product margins, according to the MD of SP Retail Ventures Limited.
  • High costs of retail spaces also impact profitability.
  • However, Indian and international brands are catering to the growing demand for premium kidswear in the country.
Rising input costs and manufacturing expenses in the Indian market make it challenging for premium kidswear brands to maintain product margins, according to S. Chendhuran, managing director of SP Retail Ventures Limited, which launched the UK-based premium kidswear brand Angel & Rocket in India in 2018.

Some of the other challenges that premium kidswear brands face in the Indian market are high costs of retail spaces and occupancy, especially in premium high street retail locations and malls, and inventory management and SKU considerations. Furthermore, markdowns and discounts during end-of-season sales can also impact profitability, S Chendhuran told Fibre2Fashion in an exclusive interview.

When it comes to catering to the growing demand for premium kidswear in the country, homegrown and start-up Indian brands have been excelling in delivering quality, trendy kidswear clothing while offering easily accessible options for parents. The entry of international brands into the market introduces a variety of shapes, styles, prints, and designs, further expanding the choices available for parents.

“By supplying fashionable and premium clothing, both Indian and international brands are successfully meeting the growing demand for premium kidswear in India,” Chendhuran added.

Click here to read the full interview.

Fibre2Fashion News Desk (DP)

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