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Rue21 appoints Keith McDonough as interim CEO
04
Oct '16
Courtesy: Rue21
Courtesy: Rue21
Rue21, inc., a leading specialty apparel retailer, has hired Keith McDonough, chief financial officer, as the interim chief executive officer, succeeding Bob Fisch, as the Board of Directors conducts a search for a new CEO. The Company also hired Nina Barjesteh as the chief merchandising officer and Elizabeth Hodges as the chief customer officer.

McDonough, who has served as the CFO of Rue21 for 13 years, has more than three decades of senior leadership experience in the retail industry.

Barjesteh, who has more than 20 years of experience in the retail and fashion industry, joins Rue21 from Target, where she served as the vice president and general merchandise manager of the women's apparel division. She will be responsible for all of Rue21's merchandising initiatives. Barjesteh succeeds Kim Reynolds as general merchandise manager.

As chief customer officer, a new position for Rue21, Hodges will bring to bear extensive experience and leadership skills in overseeing the Company's brand marketing and advertising initiatives. She joins Rue21 from Chico's FAS, where she spent nine years, most recently as senior vice president of customer experience.

McDonough said, “We continue to execute on the strategic initiatives we set out for 2016 and the longer-term, including strengthening our brand, our merchandise assortments, and our omni-channel capabilities, in addition to increasing our square footage. Our strong management team, comprised of tenured retail executives with deep experience in all aspects of our business, complemented by the addition of Nina and Liz, is well positioned to take Rue21 to the next level of growth.” (GK)

 

Fibre2Fashion News Desk – India

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