Home / Knowledge / News / Apparel/Garments / Sebastian Giovinco picks Inaria as apparel provider
Sebastian Giovinco picks Inaria as apparel provider
19
Nov '15
Inaria, a brand of the US-based Performance Sports Group that designs and manufactures soccer equipment and apparel, has announced a partnership with Toronto FC and Italian National Team star Sebastian Giovinco. Giovinco selected Inaria as his provider of premium training apparel and to develop a new full lifestyle collection, according to a PSG press release.

"Today's announcement that Sebastian Giovinco is joining the Performance Sports Group and Inaria team is a major advancement for our soccer business," said Kevin Davis, Chief Executive Officer, Performance Sports Group. "Inaria is authentic to the sport of soccer and knowing that an elite globally-recognized player like Giovinco puts his trust in our team and the product we design is a testament to our commitment to the athletes we serve."

Born in Torino, Italy, Giovinco recently completed his first season with Toronto FC of Major League Soccer (MLS). During this past season, he was the leading scorer in the league with 22 goals and winning the 2015 Audi Golden Boot. A member of the Italian National Team, Giovinco's combined 22 goals and 16 assists is the most of any player in MLS history.

"As a young but fast-growing soccer brand, we're excited to welcome Sebastian Giovinco to the Inaria team," said Saverio Michielli, General Manager of Inaria, which in Italian translates loosely to "in the scoring area." "Our partnership with Giovinco is the most significant milestone in our company's short history. We are honoured to have Sebastian as the face of our brand and to work with him on high performance product solutions."

Giovinco will use Inaria training apparel and will begin working with the company to develop a full lineup of lifestyle apparel.

"I'm looking forward to my partnership with Inaria because I've seen the premium customized product they design," Giovinco said. "The investment they make into new and innovative materials makes all the difference, and I'm excited to be working together to develop our new Inaria-Giovinco collection."

Performance Sports Group acquired Inaria in 2012 and today has a portfolio of leading sports equipment businesses, including Bauer Hockey, Mission Roller Hockey, Cascade Lacrosse, Maverik Lacrosse, Easton Baseball/Softball and Combat Baseball/Softball. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

15 trade associations urge nations to safeguard WTO system

Apparel/Garments | On 15th Dec 2017

15 trade associations urge nations to safeguard WTO system

Fifteen trade and industry associations from across the world have...

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Apparel/Garments | On 15th Dec 2017

Ethiopia’s Kombolcha Industrial Park attracts foreign firms

Strategic location, modern factory facilities and proximity to the...

American Merchant to invest $19.9 mn to start Bristol plant

Textiles | On 15th Dec 2017

American Merchant to invest $19.9 mn to start Bristol plant

American Merchant, Inc., a subsidiary of Merchant House International ...

Interviews View All

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search