Home / Knowledge / News / Apparel/Garments / Sebastian Giovinco picks Inaria as apparel provider
Sebastian Giovinco picks Inaria as apparel provider
19
Nov '15
Inaria, a brand of the US-based Performance Sports Group that designs and manufactures soccer equipment and apparel, has announced a partnership with Toronto FC and Italian National Team star Sebastian Giovinco. Giovinco selected Inaria as his provider of premium training apparel and to develop a new full lifestyle collection, according to a PSG press release.

"Today's announcement that Sebastian Giovinco is joining the Performance Sports Group and Inaria team is a major advancement for our soccer business," said Kevin Davis, Chief Executive Officer, Performance Sports Group. "Inaria is authentic to the sport of soccer and knowing that an elite globally-recognized player like Giovinco puts his trust in our team and the product we design is a testament to our commitment to the athletes we serve."

Born in Torino, Italy, Giovinco recently completed his first season with Toronto FC of Major League Soccer (MLS). During this past season, he was the leading scorer in the league with 22 goals and winning the 2015 Audi Golden Boot. A member of the Italian National Team, Giovinco's combined 22 goals and 16 assists is the most of any player in MLS history.

"As a young but fast-growing soccer brand, we're excited to welcome Sebastian Giovinco to the Inaria team," said Saverio Michielli, General Manager of Inaria, which in Italian translates loosely to "in the scoring area." "Our partnership with Giovinco is the most significant milestone in our company's short history. We are honoured to have Sebastian as the face of our brand and to work with him on high performance product solutions."

Giovinco will use Inaria training apparel and will begin working with the company to develop a full lineup of lifestyle apparel.

"I'm looking forward to my partnership with Inaria because I've seen the premium customized product they design," Giovinco said. "The investment they make into new and innovative materials makes all the difference, and I'm excited to be working together to develop our new Inaria-Giovinco collection."

Performance Sports Group acquired Inaria in 2012 and today has a portfolio of leading sports equipment businesses, including Bauer Hockey, Mission Roller Hockey, Cascade Lacrosse, Maverik Lacrosse, Easton Baseball/Softball and Combat Baseball/Softball. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search