Home / Knowledge / News / Apparel/Garments / Sequential Brands to acquire Gaiam & SPRI
Sequential Brands to acquire Gaiam & SPRI
16
May '16
US based promoter of fashion, home, active and lifestyle brands, Sequential Brands entered into an agreement to acquire yoga brand, Gaiam and health and fitness products manufacturer, SPRI brands from GAIAM Inc for $146 million.

GAIAM brands will be added to the active division of Sequential Brands. It will be distributed to the global and US consumers via Bed Bath & Beyond, Target, Kohl's, Amazon and other retailers and e-tailers.

The acquisition will be funded by a combination of cash and debt financing. Sequential has obtained committed financing from Bank of America Merrill Lynch and GSO Capital Partners LP, an affiliate of Blackstone Group. 

Commenting on the acquisition, Eddie Esses, president – active division at Sequential Brands said, “Studies show that over 35 million people in the US practice yoga today, up 76 per cent in the past 4 years, and another 80 million aspire to practice yoga.”

“By acquiring one of the leading brands in yoga, fitness and wellness, the opportunities are vast as we think about gaining market share, adding new distribution and expanding globally,” he added.

The acquisition is expected to close within 60 days, subject to customary closing conditions and approvals.

In tandem with the acquisition, Sequential signed long-term licensing agreements for the brands' core categories, which will become effective upon closing. (MCJ)

Fibre2Fashion News Desk - India


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Lenzing

Textiles | On 25th Jun 2018

Lenzing launches Veocel nonwoven speciality brand

Leading fibre company, the Lenzing Group has unveiled Veocel, the new ...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search