Home / Knowledge / News / Apparel/Garments / Shift in consumer behaviour impacts retail sector: Report
Shift in consumer behaviour impacts retail sector: Report
Sep '16
The changes in the behavioural patterns of Indian consumers have posed challenges for the retail sector, reveals a latest report. Increased use of smartphones, health and environment concerns, technological innovations and the rising complexity in the decision-making process are some of the key areas of change that will impact retail businesses.

Rise in incomes of consumers, their younger profiles and growing access to the internet are identified as the driving forces for this shift by the FICCI-PwC report, Shaping Consumer Trends. It reveals that there are certain business trends that are visibly unfolding and creating a large number of opportunities for consumer-driven companies. These trends include a shift in the purchase behaviour towards online buying, preferences for products and services that are perceived to be relatively healthy, evolving desire for service and rise of convenience. Consumers have also realised that their collective networks are enabling them to demand improved products and services from companies, leading them to have ‘crowd clout.’

The Indian government is introducing policy reforms by liberalising foreign investment norms and creating a single window clearance policy to facilitate business in the country, says the report. However, there is a need for further investment under the ‘Make in India’ campaign for India to compete with the developed nations of the world and make a mark in the sector.

“Globally, investors are looking at India not only for its market size but as a destination with significant long-term potential. The evolving regulatory framework and the dynamism of the government have opened new avenues and have two-fold benefits on fulfilling objectives of make in India, and of increasing consumption demand in the country. This is the time when most regulations are and should be created around consumers. In particular, the food and beverages segment has opened up the extensive scope of manufacturing and trading in the country,” said Akash Gupt, partner and leader – Regulatory Services, PwC India.

The FICCI-PwC report recommends giving a status to the retail sector industry to make companies eligible for priority sector lending as well as focusing on improving ‘ease of doing business’ in the country to improve the regulatory environment and India’s rank on the global index. It also suggests implementing GST early, providing fiscal incentives to the industry, implementing a unified retail policy on a pan-India basis, harmonising various laws such as Legal Meterology, BIS and FSSA and having a product specific policy for foreign investment in the trading sector. (KT)

Fibre2Fashion News Desk – India

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search