ShopClues targets rural markets with StoreKing tie-up

13 Jul '16

2 min read

Online marketplace ShopClues has announced a strategic partnership with StoreKing, a leading assisted e-commerce player, to boost its presence in tier-II and tier-III towns and rural areas, ShopClues' products will be shown in the digital catalogue on the StoreKing app. Customers can browse through the catalogue at franchisees' outlets and can make purchases with the help of an agent i.e. the local shop owners.

The delivery of the product is made to the franchisee himself who, then, hands over the product to the end customer. The StoreKing agents ensure that customers get maximum assistance in their order placement as well as in cases of return, replacement, or refund requests.

At present, 50 million users are transacting in the e-commerce space. The partnership aims to target under-served areas in India with low internet penetration. Due to unavailability of digital modes of access, offline consumer touch points, payment options, banking services, delivery, and lack of trust in these geographies, the consumer interaction is significantly low as compared to urban areas. The tie-up aims to target the untouched high-potential tier III cities and rural areas, while also increasing ShopClues' presence in tier II geographies.

"The strategic alliance with StoreKing will help us expand our consumer base further to the deeper pockets of India that have a huge number of active franchisees of StoreKing. The walk-in customers will be able to experience a wide range of products with unmatched quality offered by ShopClues at a distinct price point that the brand is famous for," said VP - Categories Shopclues, Nitin Kochhar.

"We are happy to enter into this association with ShopClues which will give a significant boost to the business of our franchisees. ShopClues and StoreKing together envision a future wherein every Indian, regardless of location or other constraints has access to top quality products at competitive prices," said Founder and CEO StoreKing, Sridhar Gundaiah.

ShopClues and StoreKing have ironed out several issues with the help of their pilot project and are now rolling-out their services completely in the target areas.

The Rural affiliate programme which seeks to find ways to reach out to and bring a larger number of consumers to transact online is a high priority area for ShopClues as well as StoreKing. (SH)

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