Home / Knowledge / News / Apparel/Garments / Shree sees rise in demand for garments made from Liva
Shree sees rise in demand for garments made from Liva
20
Jan '18
Shree sees rise in demand for garments made from Liva
Shree – The Indian Avatar has witnessed almost 1,500 per cent growth in the demand for its garments made from Liva fabrics. Owing to the rising demand of Liva, the production grew to 250,000 garments per month made from Liva from just 15,000. Liva supports Shree with innovative fabrics, quality upgradation, latest trends and co-branded marketing campaigns.

"Our success has a lot to do with the unique way in which we operate our business. We create, innovate and introduce 5 new trend collections everyday, which is unlike any other garment manufacturing company in the country. This is a fast fashion model," said Sandeep Kapoor, an expert in the textile and apparel industry and director of Shree – The Indian Avatar.

"We get immense support from Liva with respect to innovative fabrics and modern trends. With increasing popularity of Liva, we now have almost 98 per cent of our collection made from Liva fabric," Kapoor added.

Shree gets good consumer insights from 24 EBOs and 1000 MBOs. "These insights help to create new innovations on a daily basis. This also indicates that the supply chain has to be robust and fast. Liva Accredited Partner Forum (LAPF) has understood the requirement very well. LAPF has worked in close coordination with its partners and brought down the lead time of supplying the fabrics from 75 days to almost 25 days," Aditya Birla Group said in a press release.

"We are looking for partners who can understand consumers well, innovate continuously and also understand fabrics. Shree fits in all requirements very well. They have the ability to connect with every stratum, be it value chain or end consumers," said Manohar Samuel, president – marketing, Birla Cellulose. (RR)

Fibre2Fashion News Desk – India


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search