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Ski brand Spyder launches in South Korea
23
Sep '15
Ski and sportswear brand Spyder has launched an all-new product line in South Korea with an accelerated retail rollout planned with 25 Spyder stores opening across the country by the end of 2015.

Currently, Spyder has been made available in shop-in-shops at fashion hot spots including Galleria Department Store, Hyundai Department Store, Lotte Department Store and AK Department Store.

“The brand has also been launched in freestanding stores in Seoul, Daegu, Gumi, Incheon and Sokcho,” a press release from Authentic Brands Group, owner of the Spyder brand stated.

Spyder will be promoted in a 360 degree campaign that includes national print, out of home, digital, social, and TV promotion beginning this month.

Spyder enters South Korea through an exclusive long-term global agreement between Authentic Brands Group and Global Brands Group.

“We are excited to be working with Global Brands to bring Spyder to South Korea, and since Spyder is highly regarded, we are confident that it will flourish in the country,” CEO of Authentic Brands, Jamie Salter said.

“Designed for the style-seeking South Korean consumer, both the men's and women's collections draw from the core DNA of the brand, fusing elements of performance and fashion,” Salter added.

"We see tremendous equity in the Spyder brand and its ability to translate across key markets in Asia," said Bruce Rockowitz, CEO at Global Brands Group.

"We look forward to replicating the success we have achieved in other markets to South Korea, through the roll out of a number of exciting brand and category extensions," he too added.

Focused on enhancing the ski experience both on and off the mountain, Spyder prides itself on its advanced technical composition and style.

Originally founded by David Jacobs, coach of the Canadian Ski Team and Bob Beattie, coach of the United States Ski team, Spyder's roots run deep in the ski community.

The brand has been the official sponsor of the US Ski team since 1989 and offers technical ski, fitness, and lifestyle apparel and accessories for men, women, and children. (AR)

Fibre2Fashion News Desk – India

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