Home / Knowledge / News / Apparel/Garments / Ski brand Spyder launches in South Korea
Ski brand Spyder launches in South Korea
23
Sep '15
Ski and sportswear brand Spyder has launched an all-new product line in South Korea with an accelerated retail rollout planned with 25 Spyder stores opening across the country by the end of 2015.

Currently, Spyder has been made available in shop-in-shops at fashion hot spots including Galleria Department Store, Hyundai Department Store, Lotte Department Store and AK Department Store.

“The brand has also been launched in freestanding stores in Seoul, Daegu, Gumi, Incheon and Sokcho,” a press release from Authentic Brands Group, owner of the Spyder brand stated.

Spyder will be promoted in a 360 degree campaign that includes national print, out of home, digital, social, and TV promotion beginning this month.

Spyder enters South Korea through an exclusive long-term global agreement between Authentic Brands Group and Global Brands Group.

“We are excited to be working with Global Brands to bring Spyder to South Korea, and since Spyder is highly regarded, we are confident that it will flourish in the country,” CEO of Authentic Brands, Jamie Salter said.

“Designed for the style-seeking South Korean consumer, both the men's and women's collections draw from the core DNA of the brand, fusing elements of performance and fashion,” Salter added.

"We see tremendous equity in the Spyder brand and its ability to translate across key markets in Asia," said Bruce Rockowitz, CEO at Global Brands Group.

"We look forward to replicating the success we have achieved in other markets to South Korea, through the roll out of a number of exciting brand and category extensions," he too added.

Focused on enhancing the ski experience both on and off the mountain, Spyder prides itself on its advanced technical composition and style.

Originally founded by David Jacobs, coach of the Canadian Ski Team and Bob Beattie, coach of the United States Ski team, Spyder's roots run deep in the ski community.

The brand has been the official sponsor of the US Ski team since 1989 and offers technical ski, fitness, and lifestyle apparel and accessories for men, women, and children. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search