Super Retail Group to take over Macpac

25 Feb '18

2 min read

Courtesy: Macpac

Super Retail Group will take over Macpac to accelerate its strategy to build the leading adventure outdoors retail business across Australia and New Zealand. The Group has determined that the most value accretive strategy in adventure outdoors sector is to acquire, integrate and grow. It will acquire Macpac Holdings for total consideration of NZ$144 million.

Macpac is a vertically integrated retailer with 54 stores across Australia and New Zealand offering primarily own branded apparel, equipment and accessories.

Peter Birtles, Group managing director and CEO, said that the acquisition of Macpac and the acceleration of the adventure outdoors retailing strategy is consistent with the Group’s strategy of providing solutions and engaging experiences that inspire its customers to enjoy their leisure time.

The purchase price is before acquisition costs and is subject to a post completion adjustment based on Macpac’s working capital balance as at March 31, 2018.

“The Macpac business has performed extremely well over recent years, yet there remains a significant opportunity to grow the business in the near future through opening new stores and growing its digital and commercial channels. The heritage of the business and the quality of its products are assets that have not yet been fully leveraged, and we believe there is an opportunity to develop an experience for customers that brings these assets to the fore,” Birtles said.

“The integration of the business with Rays provides an opportunity to position Macpac as the leading outdoor adventure specialist across Australia and New Zealand providing a much broader range of quality products, information and services than any other retail business. Super Retail Group will be able to leverage its capabilities in supply chain, marketing, procurement and retail operations to add value to Macpac, while Macpac’s capabilities in design and apparel sourcing will add value to BCF and Rebel,” Birtles said. (SV)

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