Home / Knowledge / News / Apparel/Garments / Tech-savvy shoppers leading a retail revolution
Tech-savvy shoppers leading a retail revolution
10
Jun '16
A retail revolution is being led by avid online shoppers in the US, who make two or more purchases online in a typical three-month period, says logistics major UPS. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper study.

This is the first time in the study's five-year history that more than 50 per cent (51 per cent) of all purchases made by respondents are made online, up from 48 per cent in 2015.

“Consumers are skilled at using technology to their advantage and thrive on gathering information when shopping,” said Teresa Finley, Chief Marketing Officer at UPS. “This year's UPS study revealed that 45 per cent of online shoppers love the thrill of hunting for and finding great deals, and that physical stores continue to play an important role in that experience. The challenge is how to best engage with shoppers to fulfill their desires.”

The study found that the shift from traditional in-store shopping to shopping with multiple channels continues. Seventeen per cent of consumers plan to shop less in store, shifting time to their electronic devices.

The use of smartphones is up 10 points (to 77 per cent) over the past two years, and retailers are responding. Online shoppers report a better mobile experience with satisfaction up eight points (to 73 per cent) since last year.

Social media's influence on purchasing decisions is up nine points (to 34 per cent) in the last year with nearly a quarter of respondents (23 per cent) having made purchases through social media sites.

Some traditional online retailers are experimenting with showrooms without inventory to provide consumers with the opportunity to examine products at a physical location before buying them online. One in six shoppers say they have visited such retailers. These locations are finding some initial success with millennials, women and urban shoppers.

While marketplaces such as Amazon and eBay are well-established shopping resources, consumers are turning to them earlier to find the best deals. Thirty-five per cent of online shoppers now begin their searches at marketplaces.

Cross-channel transactions, which refer to purchases using in-store and at least one online channel, now account for 38 per cent of all purchases (up 2 points). Store-only searches and purchases declined by two points (to 20 per cent). Retailers must create seamless experiences that resonate with how their customers want to shop. Providing detailed product information with good photography, professional and peer reviews, and online access to store inventory (58 per cent find it important) are critical.

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

MEGlobal to build first ever US MEG plant

Monoethylene glycol (MEG) producer MEGlobal plans to construct a new...

Courtesy: Ulster Carpet

Textiles | On 25th Mar 2017

Ulster Carpets acquires Griffith Textile Machines

Northern Ireland based manufacturer of carpets, Ulster Carpets said...

Interviews View All

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search