Thais urged to wear clothes made from indigenous fabrics

17 Jun '20

2 min read

Pic: pxhere

Thai minister of interior Gen. Anupong Paojinda recently led director general of the department of community development and representatives of the National Council of Women of Thailand to promote a campaign called ‘Suebsan Anurak Silp Pha Thin Thai Damrong Wai NaiPhaendin’ (inheriting and conserving arts of Thai traditional fabrics to remain in our land), which encourages people to wear clothes made from traditional fabrics.

Prime Minister Prayut Chan-o-cha urged government personnel and others to put on clothing made of indigenous hand-woven fabrics at least twice a week to help preserve and promote such household culture and indigenous wisdoms.

The prime minister said the fabric weaving industry could boost incomes for villagers and communities as well as steer and strengthen the grassroots economy.

Interior minister Anupong Paochinda said domestic hand-woven fabric manufacturers might earn up to 105 billion baht in sales annually if such domestic industry is effectually promoted.

A memorandum of understanding was signed between concerned agencies and local administrations of the 76 provinces to promote Thai traditional cloths to generate income of over 105 billion baht per year for weavers across the country, according to Thai media reports.

Product distribution channels have been expanded to various platforms like Shopee, Facebook Live and OTOP Today.

Fibre2Fashion News Desk (DS)

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