Home / Knowledge / News / Apparel/Garments / Tmall Global to add new products for Chinese market
Tmall Global to add new products for Chinese market
21
Apr '17
Courtesy: Alizilla
Courtesy: Alizilla
With demand for quality imported goods rising among China's 100 million middle-class spenders, Tmall Global, Alibaba Group's cross-border e-commerce platform, is planning to recruit new and interesting products and brands from overseas, releasing them via the Tmall Global channel, and helping merchants grow in the China market over the next three years.
 
Tmall Global, which claims a user base of more than 40 million Chinese consumers, hosts more than 14,500 international brands from 63 countries and regions. The exercise will help it attract more young and affluent consumers in China.
 
"On one hand, we will continue to introduce big brands. On the other hand, we want to see more brands with personality. We wish to build a dynamic ecosystem to cater to the niche and diverse needs of Chinese consumers" said Tmall global general manager Alvin Liu at Alibaba's Hangzhou, China, headquarters. 
 
Tmall Global, which enables international brands to sell online directly and efficiently to Chinese consumers, said the number of product categories on the site climbed nearly 50 per cent in 2016 to 3,700. Some categories getting sales traction include electronic beauty devices, fresh food and dairy, wine and pet food, the company said.
 
Company officials said more than 80 per cent of the retailers it hosts made their China debut on Tmall Global. In the year ended March 31, 14 storefronts achieved GMV of at least $14.52 million, including Australia's leading pharmacy Chemist Warehouse, American fashion retailer Macy's, Japanese drug store Matsukiyo, and supermarkets Costco from the US, Sainsbury's from the UK, Metro from Germany and emart from South Korea.
 
Tmall Global and Taobao Global, a platform owned by Alibaba hosting agents and distributors to sell products from overseas markets, ranked as the number one and two cross-border online shopping platforms in China in the fourth quarter of 2016, according to research firm Analysys. The platforms captured market shares of 18.9 per cent and 15.4 per cent respectively.
 
To engage digital-savvy Chinese customers and raise awareness of new products, Tmall Global will team up with brands to invest in content marketing via social media channels. It is also encouraging merchants to expand their distribution channels within Alibaba's ecosystem by setting up flagship stores for best-selling products on Tmall.com, China's largest B2C online shopping site. In addition, Tmall Global is also promoting partnerships between overseas retailers and Tmall Direct Import, a special online sales channel designed to test and promote new products. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Urmil Arya

Sushila International, a well established textile organisation established ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search