Home / Knowledge / News / Apparel/Garments / UA powers hunt for Canada's top youth athletes
UA powers hunt for Canada's top youth athletes
28
Jul '16
American performance apparel, footwear and equipment maker Under Armour has announced a partnership with Sport Chek, Canada's largest sporting goods retailer for a campaign to find the next generation of top athletes.

Boys and girls between the ages of seven and 12, who are ready to dream big, work hard and demonstrate their will, are eligible to compete for their spot on Team UA Next Canada powered by Sport Chek, Under Armour said in a press release.

One boy and one girl will be picked to join the elite roster of Under Armour athletes and serve as a youth ambassador for the brand. The winners will receive exclusive access to Under Armour gear and become the face of a brand campaign at Sport Chek and Sports Experts stores across Canada.

Parents, guardians, mentors and coaches have until August 31, 2016, to nominate a young athlete online at www.teamUAnextcanada.com for Team UA Next Canada. Entrants must submit video footage showing how the young athlete competes and include a statement of will about what makes them a great athlete.

"The challenge is designed for youth committed to being faster, stronger and smarter than the competition. They are the athletes of the next generation; the future Carey Prices and Janine Beckies. This gives youth an opportunity to experience Under Armour in a unique and dynamic way," said Shana Ferguson, Marketing Director, Under Armour Canada.

As an alternative to the online nomination process, Under Armour, Sport Chek and Sports Experts will also host live competition events in Laval, Quebec City on August 6, Newmarket, Ontario on August 13 and Toronto on August 20, where young athletes can participate in physical challenges and explain why they deserve a spot on Team UA Next Canada.

“The Under Armour brand is synonymous with performance and excellence. At Sport Chek, we look to partner with iconic brands that dream big and can change the game. We believe in inspiring youth to live a healthy and active lifestyle, and this partnership with Under Armour will provide new opportunities for youth to achieve their athletic dreams," said Frederick Lecoq, SVP Marketing and e-Commerce, FGL Sports. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 30th May 2017

CAI estimates 2016-17 cotton crop at 340.5 lakh bales

Cotton Association of India (CAI) has retained its earlier estimate...

Courtesy: World Bank/Claude Renault

Textiles | On 30th May 2017

India’s economic fundamentals remain strong: World Bank

India remains the fastest growing economy in the world – economic...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search