Home / Knowledge / News / Apparel/Garments / UA powers hunt for Canada's top youth athletes
UA powers hunt for Canada's top youth athletes
28
Jul '16
American performance apparel, footwear and equipment maker Under Armour has announced a partnership with Sport Chek, Canada's largest sporting goods retailer for a campaign to find the next generation of top athletes.

Boys and girls between the ages of seven and 12, who are ready to dream big, work hard and demonstrate their will, are eligible to compete for their spot on Team UA Next Canada powered by Sport Chek, Under Armour said in a press release.

One boy and one girl will be picked to join the elite roster of Under Armour athletes and serve as a youth ambassador for the brand. The winners will receive exclusive access to Under Armour gear and become the face of a brand campaign at Sport Chek and Sports Experts stores across Canada.

Parents, guardians, mentors and coaches have until August 31, 2016, to nominate a young athlete online at www.teamUAnextcanada.com for Team UA Next Canada. Entrants must submit video footage showing how the young athlete competes and include a statement of will about what makes them a great athlete.

"The challenge is designed for youth committed to being faster, stronger and smarter than the competition. They are the athletes of the next generation; the future Carey Prices and Janine Beckies. This gives youth an opportunity to experience Under Armour in a unique and dynamic way," said Shana Ferguson, Marketing Director, Under Armour Canada.

As an alternative to the online nomination process, Under Armour, Sport Chek and Sports Experts will also host live competition events in Laval, Quebec City on August 6, Newmarket, Ontario on August 13 and Toronto on August 20, where young athletes can participate in physical challenges and explain why they deserve a spot on Team UA Next Canada.

“The Under Armour brand is synonymous with performance and excellence. At Sport Chek, we look to partner with iconic brands that dream big and can change the game. We believe in inspiring youth to live a healthy and active lifestyle, and this partnership with Under Armour will provide new opportunities for youth to achieve their athletic dreams," said Frederick Lecoq, SVP Marketing and e-Commerce, FGL Sports. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search