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UA powers hunt for Canada's top youth athletes
Jul '16
American performance apparel, footwear and equipment maker Under Armour has announced a partnership with Sport Chek, Canada's largest sporting goods retailer for a campaign to find the next generation of top athletes.

Boys and girls between the ages of seven and 12, who are ready to dream big, work hard and demonstrate their will, are eligible to compete for their spot on Team UA Next Canada powered by Sport Chek, Under Armour said in a press release.

One boy and one girl will be picked to join the elite roster of Under Armour athletes and serve as a youth ambassador for the brand. The winners will receive exclusive access to Under Armour gear and become the face of a brand campaign at Sport Chek and Sports Experts stores across Canada.

Parents, guardians, mentors and coaches have until August 31, 2016, to nominate a young athlete online at www.teamUAnextcanada.com for Team UA Next Canada. Entrants must submit video footage showing how the young athlete competes and include a statement of will about what makes them a great athlete.

"The challenge is designed for youth committed to being faster, stronger and smarter than the competition. They are the athletes of the next generation; the future Carey Prices and Janine Beckies. This gives youth an opportunity to experience Under Armour in a unique and dynamic way," said Shana Ferguson, Marketing Director, Under Armour Canada.

As an alternative to the online nomination process, Under Armour, Sport Chek and Sports Experts will also host live competition events in Laval, Quebec City on August 6, Newmarket, Ontario on August 13 and Toronto on August 20, where young athletes can participate in physical challenges and explain why they deserve a spot on Team UA Next Canada.

“The Under Armour brand is synonymous with performance and excellence. At Sport Chek, we look to partner with iconic brands that dream big and can change the game. We believe in inspiring youth to live a healthy and active lifestyle, and this partnership with Under Armour will provide new opportunities for youth to achieve their athletic dreams," said Frederick Lecoq, SVP Marketing and e-Commerce, FGL Sports. (SH)

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