Home / Knowledge / News / Apparel/Garments / UK apparel advertising in paid search rises 23% in 2015
UK apparel advertising in paid search rises 23% in 2015
05
Sep '15
A Kantar Media company and leading provider of Search Marketing Intelligence - AdGooroo's latest research report examines Paid Search advertising by the apparel industry in the United Kingdom. The exercise particularly looked at Desktop Text Ad activity on the top 2,288 apparel keywords on Google.co.uk, ranked by total ad spend. Mobile search and Product Listing Ads were not included in the study, AdGooroo said on its website.

From January through July 2015, UK advertisers spent a total £41.2 million ($62 million) sponsoring the keyword group - a 23 per cent increase over the same period in 2014, when they spent £33.6 million ($51 million).

According to the report, the increase in the apparel industry's Paid Search spend from January to July 2015 runs counter to the overall trend AdGooroo found across all UK Paid Search, which was down nearly 11 per cent during this time period. UK advertisers spent a total of £773 million ($1173 million) on Desktop Text Ads from January through July 2015 compared to £867 million ($1315 million) spent during the same time in 2014.

Average cost per click and clickthrough rate for the apparel keyword group increased in 2015 as well, though not as dramatically as ad spend. Apparel advertisers paid an average of £0.32 ($0.49) per click for the keyword group in the first seven months of 2015 vs. £0.30 ($0.46) during the same time in 2014, and experienced a 4.62 per cent average clickthrough rate compared to 4.42 per cent last year.

For a comparison with the US market, US Desktop Text Ad spend on the top 2,288 Apparel keywords in the US totaled $289 million or around £189 million from January to July 2015. The average cost per click was $1.28 or £0.59 while the average clickthrough rate was 4.19 per cent.

Although the majority of sites in the Top 20 ranking are British companies, US-based Amazon tops the list with £1,586,000 ($2,405,882) spent on the apparel keyword group in the first 7 months of 2015. Boden (£1,095,000 or $1,661,060) and Nike (£1,041,000 or $1,579,144) earned the second and third spots respectively, followed by John Lewis (£976,000 or $1,480,543) and Asos (£885,000 or $1,342,500), who round out the Top 5.

The majority of sites in the Top 20 are omnichannel retailers, having physical stores and, in some cases, catalogues, in addition to a retail website. Notable among these are three stores that originated in the 19th century but appear to be adapting just fine to the Internet era - John Lewis, Marks & Spencer and House of Fraser. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Apparel/Garments | On 27th Jun 2017

Vietnam to build fashion, textile, trading centres

Vietnam's Ho Chi Minh City will build large centres for designing...

Textiles | On 27th Jun 2017

Barcelona’s Unitin develops recycled Indigo yarns

Unitin, a trademark of Industrias Morera SA and a leading textile...

Information Technology | On 27th Jun 2017

ThreadSol to bring fabric solutions to Thailand

ThreadSol, an enterprise material management provider for the sewn...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search