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Under Armour's new app merges fitness suite with shopping
08
Jun '16
Under Armour launched UA Shop, the brand’s first mobile application, providing personalised shopping experience built on the Under Armour Connected Fitness platform.

UA Shop provides a customised experience based on athlete inspiration, workout history, and previous purchase history. The app will connect consumers to the right gear driven by data through in-app recommendations.

UA Shop is also the first app in the Under Armour Connected Fitness suite that will launch with the new Under Armour Account - the creation of a single profile for all Under Armour apps. Members of UA Record and MapMyFitness can sync their existing account information to UA Shop, with MyFitnessPal and Endomondo integration being added soon.

Additional features of UA Shop include one-touch purchasing with Apple Pay, expanded product content and customer reviews, and apparel tag scanners for enhanced in-store experiences.

“This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the products they want, when they want it. We are now able to provide custom experiences across our various categories specific to our diverse customer base,” said Jason LaRose, senior vice president, revenue, at Under Armour.

The app is currently available on the App Store and will soon be available in the Google Play Store. (HO)

Fibre2Fashion News Desk – India

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