Home / Knowledge / News / Apparel/Garments / Urban Tailor gets a boost with investment from Unitus
Urban Tailor gets a boost with investment from Unitus
Jul '16
Unitus Seed Fund, one of India's most active seed funds supporting early-stage startups innovating for the masses, has announced an investment in Urban Tailor – a Bengaluru-based, customised, e-tailoring service. B. S. Nagesh, founder of TRRAIN (Trust for Retailers and Retail Associates of India) and former MD, Shoppers Stop also participated in this investment round, Unitus said in a press release.

Unitis did not disclose the amount it has invested.

Currently pegged at approximately $9.2 billion, India's highly fragmented tailoring industry has several visible gaps. While on one hand the customers struggle with unsatisfactory fitting/stitching, unpredictable delivery times and lack of customization; on the other, irregular demand-supply restricts local tailors from expansion thereby leading to low, unpredictable incomes.

Urban Tailor solves this problem through its robust technology that seamlessly manages orders end-to-end and by aggregating a network of local, small tailoring units who fulfill the growing demand generation and are thus, assured of a predictable income flow.

“In the last year since we started operations, we've seen strong growth in the business with high repeat customer usage and are seeing tailor income increase significantly. With the investment from Unitus Seed Fund, we want to now focus on building tailor capacity to undertake more orders/day, innovate on our service offerings such as on-demand alterations and expanding to more cities,” said Urban Tailor co-founder and CEO, Vasudevan T.

Urban Tailor follows a simple, 3-step ordering and delivery process. Once a customer chooses the style and pattern for a salwar/kameez, kurta or blouse and places an order online, the pick-up service collects the fabric and measurement garment from the customer's doorstep. Next, customisation requirements, if any, are confirmed with the customer and the package is then sent for tailoring. Finally, the stitched product is checked for quality and a great fitting garment is delivered to the customer – all within 10 days at price points starting at Rs 400.

“As a working mother, time is a scarce resource for me – it is inconvenient to undertake multiple trips to the tailor to get a well-fitted garment and it is harder to find a reliable tailor at a reasonable cost in the neighbourhood. Urban Tailor makes it hassle-free by providing doorstep service and assured quality. The experience so far has been great.” says Shwetha Sharma, a software engineer and a regular customer with Urban Tailor.

To become part of the Urban Tailor network, tailors and small tailoring units undergo stringent testing, quality checks and on-boarding. As the customer base expands, Urban Tailor works closely with its tailors to grow their capacity enabling them to undertake more orders and further enhance income. With Urban Tailor taking the lead on customer acquisition, allocation of orders and capacity building, tailors completely focus on their skill and on delivering a quality end product.

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Anshul Sood

‘Indian footwear market is nascent and largely a trend follower’

Rajiv Sirohi

‘Portugal is taking away a major share of the mill made sector.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search