Everlast Worldwide, manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, will bring out a new line of Everlast Underwear, Loungewear, and Sleepwear for Men and Women for the US market, under a new partnership with SportLife Brands of New York City. SportLife is a major supplier to the US apparel market.
The two companies have signed a new agreement under which SportLife will produce, market, and sell Men’s, Ladies’, Boys', Girls; Underwear, Sleepwear, Baselayer and Thermals under the Everlast brand in the United States. The new collection supports Everlast’s mission to become a necessary part of the lives of athletes and fitness enthusiasts.Everlast Worldwide, manufacturer, marketer and licensor of sporting goods and apparel under the Everlast brand name, will bring out a new line of Everlast Underwear, Loungewear, and Sleepwear for Men and Women for the US market, under a new partnership with SportLife Brands of New York City. SportLife is a major supplier to the US apparel market.#
The products will be available for shipping in Holiday 2021.
Margaret Kivett, SVP, Global Licensing, Everlast Worldwide, said, "We are excited to partner with SportLife to bring a new line of Everlast Underwear, Loungewear, and Sleepwear for Men and Women to the US market. This new collection supports Everlast’s mission to become a necessary part of the lives of athletes and fitness enthusiasts who train, compete, and live an active lifestyle.”
Elie Levy, CEO of SportLife Brands, stated, "Everlast is an iconic American brand with universal consumer appeal. We are excited to partner with Everlast on this venture, bringing our deep knowledge in design, production, sourcing, developing lines synonymous with the Everlast name and history.
Fibre2Fashion News Desk (SV)
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