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US' Levi's reopens kyoto store with tailor shop experience

18 Mar '24

3 min read

Pic: PRNewswire

Insights

Levi's Kyoto store reopens, showcasing its NextGen format with expanded space and personalized tailoring options, including exclusive materials sourced locally.
Limited edition items, inspired by Kyoto's culture, highlight the brand's commitment to immersive retail experiences in Asia, marking a significant milestone in Levi Strauss & Co.'s regional expansion.

Levi Strauss & Co. (LS&Co.) announced the reopening of its Levi's store in Kyoto, Japan. Located in the heart of Teramachi Kyogoku shopping district and featuring Levi's cutting-edge NextGen store format, the store is emblematic of the brand's commitment to bringing elevated shopping experiences to the world's most desirable locations. The refreshed store now spans about 570 sqm across four levels, more than double that of its pre-refit size of 250.8 sqm across two floors. The store is set to deliver the fullest expression of the Levi's brand through an expansive product assortment including men's and women's apparel alongside iconic Levi's staples such as the 501 range.

With self-expression continuing to be a priority for today's shoppers, Levi's seeks to unlock possibilities for personalization for fans of the brand. To that end, one of the Kyoto store's highlights is the Levi's Tailor Shop experience situated on its ground floor. Helmed by skilled tailoring professionals, the Tailor Shop is an alteration, restoration and customization station where shoppers have the opportunity to make their Levi's apparel truly their own through embroidery, patches, pins, fabric paneling, and more. At the Kyoto store, shoppers will have access to a variety of materials and customization options exclusive to the location, including rare fabric from the famed Chingireya antique textile store, as well as patches designed by local illustrator Hideto Honda.

At launch, Levi's will be releasing limited edition products exclusive to the Kyoto store, including 501 jeans inspired by a pair specially customized by stylist and fashion director Akio Hasegawa, and t-shirts featuring a silk-screened 501 calligraphy print drawn by artist Ryusuke Arise. The store itself draws inspiration from Kyoto's unique history and culture in its décor and store design, with lanterns made by historical Kyoto-based lantern makers Kojima Shoten, as well as decor elements made with kara-kami paper from long-established local brand Karacho.

Said David Hamaty, General Manager for North Asia at Levi Strauss & Co., "As we strive to cultivate lifelong denim fans around the world, we remain committed to bringing the best and fullest expression of the Levi's brand to their doorstep, while delivering impactful and elevated shopping experiences that resonate with them."

"With the Kyoto store, we've built a unique experience representative of the culture and history of the city. We're also bringing to life exclusive, hyperlocal customization options that will allow shoppers to tailor their Levi's apparel to their specific taste and expression."

The reopening of the Levi's Kyoto store marks yet another milestone in Levi Strauss & Co.'s retail expansion within Asia. It also symbolizes the company's commitment to bringing consumers in the region the very best of its brands, through elevated and immersive shopping experiences at some of the world's most premium locations.