Threekit's virtual try-on uses physically based rendering, is web-based, and does not require separate app download, the company said in a media release.

Powered by 8th Wall, Advanced AR enables a cross-platform AR shopping experience that brands can use to feature their products on the web. This includes making use of custom elements including interactive buttons that enable product configuration, hotspots and annotations that provide product information and integrated calls to action within the AR scene. 8th Wall's newly launched Absolute Scale feature enables this level of customer interactivity, all while keeping the product in WebAR true to scale when viewed in the real world using an iOS or Android smartphone.

"Today's online shopper wants more than just pictures of a product. They want an entire product experience. Advanced AR and virtual try on deliver products directly into the shopper's world, giving them context, inspiration and most importantly, confidence to make a purchase. AR is no longer a fun ‘nice to have.’  It is an immersive feature that drives results," Matt Gorniak, CEO at Threekit, said. 

Fibre2Fashion News Desk (SF)