Home / Knowledge / News / Apparel/Garments / Usha launches India's first Barbie sewing machine
Usha launches India's first Barbie sewing machine
08
Jan '16
Usha International, a leading player in the sewing machine industry, has unveiled India's first ever sewing machine for children - 'Usha Janome - My Fab Barbie'. As a first mover in this category, Usha Janome - My Fab Barbie is a full feature sewing machine launched in association with Mattel Inc, Usha said in a press release.

This machine is a unique gifting option for parents. Now young girls and teenagers can express, create and showcase their vivid imagination, like never before!

Price at Rs 10,900, the sewing machine comes in a combination of pink and white colors. Featuring charming Barbie doll graphics on the machine, My Fab Barbie is all set to transform the way eight year olds and above spend their free time. With the introduction of My Fab Barbie, sewing now features as a serious option for mothers to skill their children. Mothers and daughters can now experience the joy of creating together by co-creating personalized greeting cards, quilting or embellishing wrist bands and hair bands among various options with the easy to use My Fab Barbie sewing machine, Usha said.

To get users started, My Fab Barbie comes with a sewing book with five easy sewing projects for kids, two free additional creative foots – ¼ inch seam foot and gathering foot, sewing box with do it yourself kit and an instruction manual along with a demo DVD and accessories.

At the launch of Usha Janome - My Fab Barbie, arvinder Singh, President-Sewing Machines, Usha International said, “During the formative years, it is critical for parents to support cognitive, emotional and physical development of their children. Recognizing this, we introduced My Fab Barbie sewing machine as a unique gadget for young girls that would help them in creatively expressing their imagination. Additionally, this initiative helps us to foster a strong relationship with our young consumers and introduce them to the art of sewing at an early age.”

Keeping My Fab Barbie safe to use, the sewing machine comes with an automatic thread cutter avoiding the use of scissors, an in-built light for better visibility, free arm circular stitching for easy movement of material on the table and colour coded functional display for easy selection of design.

Usha plans to engage kids at various hobby centers, Public schools, clubs, RWA activations, public events such as kid's fairs by creating an attractive Barbie demo set up and showcasing sewing machine usage. Special workshops for kids would be conducted in Mumbai and Kochi. (SH)

Fibre2Fashion News Desk - India


Must ReadView All

US FTC updates textile rules to drop obsolete requirement

Textiles | On 23rd Jan 2018

US FTC updates textile rules to drop obsolete requirement

The US Federal Trade Commission has eliminated an obsolete provision...

Indian textile industry at inflection point: Report

Textiles | On 23rd Jan 2018

Indian textile industry at inflection point: Report

The textile and apparel sector of India is at an inflection point...

Ghana to set up equipment hub for apparel sector

Apparel/Garments | On 23rd Jan 2018

Ghana to set up equipment hub for apparel sector

As part of efforts to seek ways to improve market access for Ghana’s...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search