Home / Knowledge / News / Apparel/Garments / Virtual 3D fitting rooms revolutionising online shopping
Virtual 3D fitting rooms revolutionising online shopping
24
Oct '16
Courtesy: Trupik
Courtesy: Trupik
Virtual fitting rooms meant to bridge the gap between e-commerce channels and physical stores are among the latest entrants that add to the convenience of online shopping. These virtual services available as mobile applications and web services, show online shoppers how certain outfits will look on them without having to try them out for real.

Consumers tend to buy apparel from online stores based on their perception of what they think suits them, resulting in a higher scope of discontent. The makers of these applications and services realised the gap in this segment and created their products to cater to eShoppers.

Besides virtually trying out an outfit, consumers can also receive suggestions regarding similar options that will suit them. Social media channels have also been integrated in some of these solutions, allowing users to share their look with friends and recommend outfits to them over networking sites.

Sridhar Tirumala, chief executive officer and co-founder of Trupik, a company that created the 3D trial room Trupik Connect told Fibre2Fashion, “We have a vision to create a veritable in-store experience for shoppers since it has been felt that there is a clear gap in this segment where more and more people are drawn towards the online habit, but are restricted to just buying the garments of a particular size.”

Unlike various virtual trial rooms available in the market, which paste the picture of the garment on to the consumer's image, Trupik Connect recreates the consumer's physique in 3-dimensions.

Speaking about the technique that his product adopts, Tirumala says, “These (competitor's) solutions do not solve the primary problem of the consumer, which is 'Does the garment fit me? If so, how do I look in those garments?' We recreate the consumer's body in all three dimensions, which allows us to drape the garment and be able to show consumers how they look, with extreme fidelity.”

Trupik has also brought this solution to physical stores by setting up kiosks in various apparel stores in Hyderabad.  These kiosks are equipped with cameras that scan customers, and give them an idea about how outfits will look on them by providing a 360 degree view. The CEO says that consumers were blown-away in awe to see the new possibilities offered by these kiosks.

While virtual fitting rooms are great for online channels, they are not really a necessity for retail stores. Tirumala explains, “Trupik is positioned so that a new channel of shopping is created which is a hybrid of online and retail stores by marrying the best of online and offline shopping experiences. Trupik technology allows brands to customise the their physical stores for each and every consumer and present the products at their convenience.”

The popularity of virtual trial rooms among various retail channels, including brick-and-mortar stores could only mean that they are here to stay. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search