Home / Knowledge / News / Apparel/Garments / Virtual 3D fitting rooms revolutionising online shopping
Virtual 3D fitting rooms revolutionising online shopping
24
Oct '16
Courtesy: Trupik
Courtesy: Trupik
Virtual fitting rooms meant to bridge the gap between e-commerce channels and physical stores are among the latest entrants that add to the convenience of online shopping. These virtual services available as mobile applications and web services, show online shoppers how certain outfits will look on them without having to try them out for real.

Consumers tend to buy apparel from online stores based on their perception of what they think suits them, resulting in a higher scope of discontent. The makers of these applications and services realised the gap in this segment and created their products to cater to eShoppers.

Besides virtually trying out an outfit, consumers can also receive suggestions regarding similar options that will suit them. Social media channels have also been integrated in some of these solutions, allowing users to share their look with friends and recommend outfits to them over networking sites.

Sridhar Tirumala, chief executive officer and co-founder of Trupik, a company that created the 3D trial room Trupik Connect told Fibre2Fashion, “We have a vision to create a veritable in-store experience for shoppers since it has been felt that there is a clear gap in this segment where more and more people are drawn towards the online habit, but are restricted to just buying the garments of a particular size.”

Unlike various virtual trial rooms available in the market, which paste the picture of the garment on to the consumer's image, Trupik Connect recreates the consumer's physique in 3-dimensions.

Speaking about the technique that his product adopts, Tirumala says, “These (competitor's) solutions do not solve the primary problem of the consumer, which is 'Does the garment fit me? If so, how do I look in those garments?' We recreate the consumer's body in all three dimensions, which allows us to drape the garment and be able to show consumers how they look, with extreme fidelity.”

Trupik has also brought this solution to physical stores by setting up kiosks in various apparel stores in Hyderabad.  These kiosks are equipped with cameras that scan customers, and give them an idea about how outfits will look on them by providing a 360 degree view. The CEO says that consumers were blown-away in awe to see the new possibilities offered by these kiosks.

While virtual fitting rooms are great for online channels, they are not really a necessity for retail stores. Tirumala explains, “Trupik is positioned so that a new channel of shopping is created which is a hybrid of online and retail stores by marrying the best of online and offline shopping experiences. Trupik technology allows brands to customise the their physical stores for each and every consumer and present the products at their convenience.”

The popularity of virtual trial rooms among various retail channels, including brick-and-mortar stores could only mean that they are here to stay. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search