Home / Knowledge / News / Apparel/Garments / Virtual 3D fitting rooms revolutionising online shopping
Virtual 3D fitting rooms revolutionising online shopping
24
Oct '16
Courtesy: Trupik
Courtesy: Trupik
Virtual fitting rooms meant to bridge the gap between e-commerce channels and physical stores are among the latest entrants that add to the convenience of online shopping. These virtual services available as mobile applications and web services, show online shoppers how certain outfits will look on them without having to try them out for real.

Consumers tend to buy apparel from online stores based on their perception of what they think suits them, resulting in a higher scope of discontent. The makers of these applications and services realised the gap in this segment and created their products to cater to eShoppers.

Besides virtually trying out an outfit, consumers can also receive suggestions regarding similar options that will suit them. Social media channels have also been integrated in some of these solutions, allowing users to share their look with friends and recommend outfits to them over networking sites.

Sridhar Tirumala, chief executive officer and co-founder of Trupik, a company that created the 3D trial room Trupik Connect told Fibre2Fashion, “We have a vision to create a veritable in-store experience for shoppers since it has been felt that there is a clear gap in this segment where more and more people are drawn towards the online habit, but are restricted to just buying the garments of a particular size.”

Unlike various virtual trial rooms available in the market, which paste the picture of the garment on to the consumer's image, Trupik Connect recreates the consumer's physique in 3-dimensions.

Speaking about the technique that his product adopts, Tirumala says, “These (competitor's) solutions do not solve the primary problem of the consumer, which is 'Does the garment fit me? If so, how do I look in those garments?' We recreate the consumer's body in all three dimensions, which allows us to drape the garment and be able to show consumers how they look, with extreme fidelity.”

Trupik has also brought this solution to physical stores by setting up kiosks in various apparel stores in Hyderabad.  These kiosks are equipped with cameras that scan customers, and give them an idea about how outfits will look on them by providing a 360 degree view. The CEO says that consumers were blown-away in awe to see the new possibilities offered by these kiosks.

While virtual fitting rooms are great for online channels, they are not really a necessity for retail stores. Tirumala explains, “Trupik is positioned so that a new channel of shopping is created which is a hybrid of online and retail stores by marrying the best of online and offline shopping experiences. Trupik technology allows brands to customise the their physical stores for each and every consumer and present the products at their convenience.”

The popularity of virtual trial rooms among various retail channels, including brick-and-mortar stores could only mean that they are here to stay. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Courtesy: Badger Sportswear

Apparel/Garments | On 12th Dec 2017

Badger Sportswear acquires Alleson Athletic

Badger Sportswear, a leading manufacturer of athletic apparel and...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search