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Wildcraft goes global
Feb '16
Bengaluru-based outdoor apparel and equipment maker, Wildcraft, has launched operations in West Asia and South East Asia in an effort to grow globally, the company said in a press release.

Wildcraft has tied up with partners for its foray in the markets of the UAE and Oman and online partnerships for Singapore, Malaysia, Indonesia, Hong Kong and Taiwan. The first step in the company's aggressive growth plans will allow it to evaluate these markets before expanding into other countries.

Over the last year, Wildcraft unveiled a new brand identity and expanded its product portfolio into clothing and footwear. The company has also made a series of moves which include expanding its retail footprint to 130 retail stores in more than 50 cities across India, extending its presence in over 400 cities in India through over 3000 distribution points.

In South East Asia, Wildcraft has partnered with Zalora, part of Global Fashion Group, giving the company access to the Singapore, Malaysia, Hong Kong and Taiwan markets. Through this alliance, Wildcraft will start off with selling its outdoor gear product lines. In the UAE, the outfitter has built partnerships across offline and an online distribution channels. The company has also tied up with Souq.com, one of the largest e-commerce platforms in the region.

“Expanding into South East Asia and the Middle East, both important markets for us, is just the start of our growth plans. The focus, at this point, is to reach countries with similar climatic conditions and geo-proximity,” said Gaurav Dublish, Co-founder of Wildcraft.

Talking about the future plans, he said, “Our efforts will be focused on creating a strong customer connection through product innovation and on deepening our distribution footprint across these countries.”

Wildcraft products include jackets, shoes, rucksacks, sleeping bags, tents and travel accessories for trekking, camping and outdoor pursuits. (SH)

Fibre2Fashion News Desk – India

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