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Zalando to start own-label fashion business
15
Sep '16
Courtesy: Zalando
Courtesy: Zalando
German e-commerce company Zalando is eyeing unexplored markets with its decision to start its standalone own-label fashion business. This e-retail portal offers products from some top brands such as Gap, Top Shop and Adidas along with zLabels, its own unit. The company focuses more on third party brands, while its own label gets a small share of its sales.

Amazon’s expansion into fashion could be a concern for Zalando and the reason for starting the standalone business, according to media analysts. The German e-commerce company seems to be taking inspiration from ASOS, its UK-based rival which gives as much importance to its own labels as it does to third party brands.

zLabels chief Jan Wilmking is expecting the own-label business to grow between 20 and 25 per cent a year, a rate that is similar to Zalando. Strengthening zLabels outside of Zalando is said to be the main agenda for starting the own-label fashion business.

Zalando sells over 1,500 brands in 15 different markets in Europe. (KD)

Fibre2Fashion News Desk – India

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