Home / Knowledge / News / Apparel/Garments / Zivame to open 50 offline stores by 2017
Zivame to open 50 offline stores by 2017
11
Jul '16
Courtesy: Zivame
Courtesy: Zivame
Beginning July, online lingerie retailer Zivame is planning to set up 50 offline experience customer stores across India by March 2017, the company's chief executive officer Richa Kar said.

While three new stores will come up in Pune, Delhi and Gurgaon this month, one each will be opened in Chandigarh and Kochi by the end of next month, Kar said, adding that 50 such exclusive Zivame label experience stores, will come up across the country by March 2017.

She, however, emphasised that the stores would only be “customer touch points and will not store inventory”. Zivame had opened its first such store in Bengaluru in December last year.

Expressing optimism over business garnered by such experience stores, Kar said, the company was encouraged by 80 % conversion (into real sales) from the first store in Begaluru's Indiranagar area.

The company expected the experience stores to contribute 50% to its revenues in the next year and a half. The focus was to show customers in a unique way and the Bengaluru experience motivated them to replicate the idea across the country, she said.

Elaborating on their marketing style, Kar reportedly said "We want to give a good customer experience by asking our staff to be 'lingerie advisors' and build lingerie closets for women."

Zivame, which started out as an aggregator of lingerie brands like Enamor, Wonderbra, Jockey and Amante, claims a clientele of 1 million customers. However, since 2013, it added private brands such as Penny and Cou, to make up for the limited customer base.

As of date, Zivame's own labels contribute 70-75% of its total sales. A confident Kar expected the company may look at opening stores in Sri Lanka and Nepal next year. (SH)

Fibre2Fashion News Desk – India

Must ReadView All

Textiles | On 25th Mar 2017

GST to positively impact retail value chain: CBRE

The implementation of the Goods and Services Tax (GST) bill in India...

Textiles | On 25th Mar 2017

New Pashmina Dehairing Plant to come up in Leh

A new Pashmina Dehairing Plant will be installed at Leh to increase...

Apparel/Garments | On 25th Mar 2017

Net sales at Christopher & Banks fall 10% in Q4

Net sales totalled $85.0 million for the fourth quarter ended January ...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search