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Adidas announces virtual sporting event #HOMETEAMHERO

18 May '20
2 min read
Pic: Adidas
Pic: Adidas

Adidas has announced a virtual sporting event, the #HOMETEAMHERO challenge. The event is an open invite to the company’s teammates around the world to rally and dedicate their workouts for good. From May 29 - June 7, for every hour of tracked activity, Adidas will donate $1 to the Covid-19 Solidarity Response Fund for the World Health Organization (WHO).
 
The company in a release stated that for weeks countless frontline workers have stepped up, took charge and made a difference. And now through the #HOMETEAMHERO challenge Adidas intends to offer a way to give back and say thank you to all those heroes who never stopped moving for the people.
 
Bringing together its global community of athletes to take part, the challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, Suunto, JoyRun and our own suite of performance platforms - adidas Running and adidas Training – which will also house an extended selection of Guided Workouts led by top athletes such as FC Bayern’s David Alaba, Ultra runner Sabrina Stanley and Wales’ rugby star George North.
 
This challenge is part of Adidas’s ongoing efforts to help ensure relief is distributed to where it's needed most, having produced hundreds of thousands of face shields for US healthcare workers in collaboration with Carbon, making a direct €3 million donation & further donating €2 for every item over €20 purchased online to the Covid-19 Solidarity Response Fund for the World Health Organization, and ongoing  provision of masks to medical communities in South Korea, Europe and the United States. 

Fibre2Fashion News Desk (JL)

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