Nike acquires data integration expert Datalogue

10 Feb '21

1 min read

Pic: Shutterstock

Nike, a US-based designer of authentic athletic footwear, apparel and accessories, has acquired Datalogue, a leading data integration platform start-up based in New York. Datalogue is Nike’s latest acquisition to enable its consumer-led digital transformation. Datalogue's team will be integrated into Nike’s global technology organisation.

“Our CDA strategy focuses on accelerating how we connect with consumers to better serve them personally at scale,” John Donahoe, president and CEO, Nike, said in a press release. “The acquisition of Datalogue builds on our digital momentum by enhancing our ability to transform raw data into actionable insights in real time and across the enterprise.”

Founded in 2016, Datalogue has built cutting-edge and proprietary machine-learning technology that automates data preparation and integration. With this acquisition, Nike will be able to integrate data from all sources including the company's app ecosystem, supply chain and enterprise data in a fast, seamless, easily accessible and standardised platform.

“We’re excited to be joining Nike and adding our passion and expertise to accelerate the digital-first advantage the company has built,” Tim Delisle, Datalogue CEO, said.

Fibre2Fashion News Desk (JL)

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