“A central component to Patagonia’s Material Innovation Strategy is to minimise the proliferation of toxic chemistries. However, we will not be successful unless we also achieve the quality and performance that our customers demand. Shattering this status quo for DWR is of paramount importance to Patagonia, and calculated partnership is a key means of doing so,” said Matt Dwyer, director of Material Innovation and Development at Patagonia. “After Patagonia conducted an exhaustive DWR exploration, HeiQ emerged as a natural partner in its ability to conduct world class research while commercialising high performing, sustainable textile finishes. We believe that HeiQ will augment and amplify our capability portfolio,” added Dwyer.
For decades, Patagonia has been leading the industry towards building high-performance products with the vision to a greener and more sustainable future for our environment.
“At HeiQ, we carefully choose our brand partners before initiating a cooperative research project to ensure that the joint effort is going to create the highest value possible for both parties, and more importantly, for consumers… Patagonia and HeiQ share the same vision that technology can perfect our every-day textile products. This formed the basis for this partnership,” said Colin Lantz, vice president of HeiQ Brandforce.
“At HeiQ we are constantly researching new ways to achieve water repellency on textiles and have worked towards non-pfc DWR technology for over five years. This project aims to realise an improved non-pfc DWR technology and achieve a new level of performance in this field,” said Dr. Murray Height, co-founder and chief technology officer of the HeiQ Group.
Among HeiQ’s product portfolio, there are several industry-leading fluorine-free DWR technologies, including HeiQ’s Eco Dry product. It is one of the most effective non-pfc water repellent textile technologies on market, capable of achieving water repellency performance identical to or better than PFC C6 levels. (RR)
Fibre2Fashion News Desk – India
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