The 34th edition of the Women's Fashion Show (EMF) will be held in São Paulo January 21-24. This apparel industry fashion event gathers brands from around the country to generate both national and international business.
The event brings exhibiters closer to storeowners and buyers and also receives visits from countries like Italy, Germany, Arab Emirates, United States, Mexico, Uruguay and Chile, among others.
“The event drives sales and new commercial contracts, partnerships and opportunities. Besides the generation of direct business, the opening of new markets for operation is a determining factor for the event's concept,” says Sarah Vaintraub who has directed the event for the past 17 years.
According to the organization, 62% of the exhibiters have come to the Women's Fashion Show from other events. “They feel the EMF generates customer loyalty and longer-lasting business,” adds Sarah.
At the last edition, held in July, the EMF included international business rounds, received nearly 9.1 thousand people during the entire fair and generated nearly R$ 9 million in business. The 34th Women's Fashion Show will be held at the Frei Caneca Convention Center, in São Paulo.
Brazilian Textile and Apparel Industry Association
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