Home / Knowledge / News / Kurunjipadi lungis find their way in to Europe
Kurunjipadi lungis find their way in to Europe
17
Jul '08
Kurunjipadi lungis are preparing its way to enter the European market after a UK based buyer placed an order for 1,000 pieces.

Until now, these comfortable Indian wraparounds were exported only to Singapore, Sri Lanka and Malaysia. Kurunjipadi is one of the first three clusters in the State of Tamil Nadu to be recognized by the Centre for revival of handloom weaving under the Integrated Handloom Development Cluster Program. Co-optex, acted as the implementing agency for this initiative which was aimed at ensuring continuous employment and regular and decent payment to the weavers.

The UK based buyer visited the cluster and has recommended certain changes in the color, length, pattern and design. On the basis of these suggestions, weavers started making 10 different varieties of lungis to suit customer preferences. The client has also promised to order an additional of 10,000 lungis in the future.

In an exclusive interview with Fibre2fashion, MP Nirmala, Special Officer and Managing Director of Co-optex, asserted, “Lungis produced in Kurunjipadi area is far better in quality and design than those produced in other areas. Available in white color checks with Kambam designs, these garments have a very good demand in UAE. Moreover, the Payadi Lungis which are produced in 5-6 color combinations are also exported to Indonesia and African countries.”

When asked about the other clusters in the state, Ms Nirmala mentioned about Thiruvannamalai which is a mega cluster and various others like Appakudal, Thandampalayam, Sirumugai, Jayankondam, Kantachipuram, Nilaiyur, Palani, Veeravanallur, Sholingar, and Padirivedu which are mini clusters under the implementing agency of Co-optex.

Ms Nirmala also talked about other products like bed linen, table linen, kitchen linen, bath linen and voil curtain which are exported by the Kurunjipadi cluster.

Fibre2fashion News Desk - India


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search