"Football has always been popular among fans in our country and it got a further boost when we hosted the U-17 World Cup in India. With the Russia World Cup just a matter of few days away, it is the right time to introduce these products to these fans," said Roshan Baid, managing director, Alcis Sports.

"Ours is a young and youthful brand and with our audience being online, this medium is a very important channel for us. And for that Flipkart was an obvious choice for us," added Baid.

"The mandate from FIFA for the 2018 Russia World Cup licensed apparel merchandise is a wonderful opportunity for us at Alcis Sports to showcase our manufacturing capabilities and prowess. Alcis Sports is known for its advanced apparel technology at attractive price points, and we are confident that this range will find great traction among football lovers of the country. Besides online with Flipkart, products will also be available across all our 5 exclusive stores and large format retail outlets such as Lifestyle, Shoppers Stop, Central, Globus, Sports Station, etc," Anuj Batra, president, Alcis Sports, said.

Fibre2Fashion News Desk – India