Home / Knowledge / News / Nike launches flagship store in the heart of Budapest
Nike launches flagship store in the heart of Budapest
30
Jul '12
As part of its “Game on World” international campaign, Nike invited top Hungarian athletes and influencers to set their personal running goals and celebrate the opening of the new Nike store in the heart of Budapest.

Top athletes and influencers including Ágnes Kovács, world champion swimmer, Leila Gyenesei pentathlete and Réka Rubint fitness champion attended the VIP event and participated in a special photo shoot where they made their Nike+ running pledge and posted the photos on the glass "Game on World" wall outside the WestEnd mall. 

"Nike is committed to providing the best products, services and experiences to consumers around the world. This new premium store in Budapest is a great example of bringing that commitment to life," said Nike Central Europe Sales Director Kai Bordel.

Nike showcased its latest Running product innovations including:

Nike+ Running: Runners in Hungary preparing for the Nike Budapest Half Marathon on September 9 can now access the Nike+ Running App for iPhone as well as the brand new App for Android. They can find all the motivation they need through the Nike+ Running experience which encourages runners with inspirational features and access to the Nike+ community, which has grown to approximately 8.5 million members. The recently launched "Game On, World" campaign challenges runners to log more miles than ever before as they prepare for their race.

Nike FlyKnit: Nike Flyknit revolutionizes running by rethinking shoe construction from the ground up. Yarns and fabric variations are precisely engineered only where they are needed for a featherweight and virtually seamless upper. With all the structure and support knitted in, the whole shoe weighs a mere 160 grams. The inspiration for Nike Flyknit was born from everyday athletes who craved a shoe with the qualities of a sock: a snug fit that goes virtually unnoticed to the wearer.

NikeLunarglide+4: Ultra lightweight and responsive, the Nike Lunarglide+4 running shoe helps to maximize performance thanks to soft, springy Lunarlon cushioning and dynamic flywire. A great running shoe for anyone training for Nike Budapest Half Marathon.

The Nike WestEnd store is the result of a partnership with Trimera Group, recognized as a leader in retail, wholesale and manufacturing across the U.S., Canada, Europe and Middle East, including a portfolio of Company-owned and licensed brands with strong global performance. Amit Tal, President of Trimera Group commented, "Trimera Group is excited to partner with the leading sports brand in footwear and apparel and to bring the Nike brand to Hungary and Central European consumers. We look forward to growing this relationship and expanding Nike's retail footprint."

Nike


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search