Will Smith has joined global apparel retailer Abercrombie & Fitch as the new chief marketing officer (CMO), and will be responsible for all brand, creative and digital marketing activities and reporting to president Fran Horowitz. Smith joins Abercrombie & Fitch from Calerres Inc., where over the past nine years he has served in senior marketing roles.
Smith joined Famous Footwear/Brown Group Retail, now known as Calerres in 2008, where under his leadership, the company achieved rapid ecommerce traffic gains and revitalised a customer loyalty program that now delivers nearly three-quarters of the company’s annual revenue.Will Smith has joined global apparel retailer Abercrombie & Fitch as the new chief marketing officer (CMO), and will be responsible for all brand, creative and digital marketing activities and reporting to president Fran Horowitz. Smith joins Abercrombie & Fitch from Calerres Inc., where over the past nine years he has served in senior marketing roles.#
Prior to joining Famous Footwear/Brown Group Retail, he worked for companies like Kraft, Atlantic Records, and Liz Claiborne, in various brand and marketing roles. (AR)
Fibre2Fashion News Desk – India
20240830145952.gif)
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "UBM China (Shanghai)")
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
