News Flash

Gym Dance bridges gap between classic styling & contemporary sport

26 Apr '07

3 min read

adidas and Stella McCartney are unveiling the fall/winter 07 collection of the enormously successful collaboration that is entering its sixth season.

Highlights include a new Dance segment within the Gym category and another Wintersports range as a follow-up to the highly acclaimed premiere from fall/winter 06 that proved to be the most successful product introduction since the beginning of the cooperation.

Within Running many products are designed for pack away to allow taking along your favorite sportswear even in the smallest bag.

Two products that set the direction for the category are the Dance Leotard and the Suriya shoe. The low-profile and feminine Suriya features chubby laces, and is pre-shaped into an active position to offer freedom of movement as well as a perfect feel for the ground.

Stella McCartney about the new category: ''I feel dance is more and more something people are inspired to do. It's a stylish, feminine and sexy sport but I actually don't necessarily think of it as a competitive sport but something that comes from the soul. It's a very enjoyable way to exercise."

The Wintersports pieces are designed with insulation and protection in mind. Highlights include the Wintersports Performance Jacket, with an integrated avalanche-protection system, a high-end Wintersports boot as well as seamless baselayers. A diverse range of silhouettes features feminine, figure-hugging outfits as well as pieces that are still sleek but draw inspiration from utility and military wear.

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