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Antigua 2013 men's collection with brighter, bolder style
19
Nov '12
The Antigua Group Inc - one of the nation's leading designers and marketers of genuine sports apparel under its Antigua brand - is excited to unveil their Spring 2013 Men's collection.

The Antigua Spring Men's and Women's Performance Golf Collections introduced a new color palette of bright accent colors for it's Spring '12 Golf Wear Collections, and have since brightened the color value for it's Spring 2013 offering. These trending pop colors are used as subtle details, created to appeal to a wide age demographic of both male and female golfers in both of this seasons Men's and Women's Golf Wear Collections.

"For Spring 2013, the focus of pop accent colors on less conspicuous fabrications throughout the collections shows off the styling and design features of the individuals garments," said Sean Gregg, Director of Product Development for Antigua. 
 
"The collections are current in both color and design trend, and are additionally embellished with performance enhancing features by incorporating Antigua's proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology to produce collections that are both merchandized appropriately for the season while offering performance functionality" Gregg added.
 
For Spring '13 Antigua introduces PERFORMANCE-72 into it's golf fashion collections. The launch of this trademarked Performance-72 branding represents the benchmark for quality, fit, style and performance functionality on all of it's fashion golf wear collections. Each color story is designed to be merchandised together and to be presented on the retail floor as a collection and the Performance-72 branding trim is color coordinated to match each color story, representing both the brand as well as allowing the consumer to pair up merchandise readily for coordinating confidently on and off the course.
 
Performance-72 (PRF-72) epitomizes the standard that golf fashion should achieve. It is performance fashion golf apparel at it's best.
 
The Antigua Men's Collection takes it's new color palette a step bolder and brighter for their Spring 2013 collection. The new pop color palette that Antigua introduced last season has expanded to include six invigorating colors: Lapis, Margarita, Apple, Melon, Phlox, and Zest. 
 
"The reaction to, and acceptance of the direction we're taking with the new color palette has been extremely strong", said Sean Gregg. 
 
Lapis is a brilliant hue of the more traditional blue, a color grouping that merchandizes well with items that are already in a golfer's wardrobe.
 
 

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Courtesy: India ITME

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