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Arvind Mills to revamp Flying Machine
11
Jan '07
India's first home bred jeans brand Flying Machine is owned by Arvind Mills' garments division.

The sale of this brand is experiencing stagnation with limited sales, at mere Rs5 to Rs6 crore till 2005.

In 2006, the concentration was on the circulation channels which have helped it to reach on the shelves of 200 multi-brand outlets. This has increased the sales up to Rs25 crore.

In 2007, the Arvind Mills is now trying to reposition the brand, with a target of increasing the sale.

The jeans market in India is worth about Rs5,000 crore, where organised brands enjoy a 15 percent share.


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