The total store remodeling, representing a $6 million investment by Belk, features the latest in retail design, lighting, merchandise presentation and décor with new display fixtures, porcelain tile aisles, new carpet, energy-efficient lighting, and refurbished restrooms and fitting rooms.
The store has added more than 5,000 square feet of selling space, expanding select departments including shoes, cosmetics, accessories, men’s apparel, and bedding and bath.
The remodeling will result in improvements designed to enhance customer convenience and satisfaction. For example, the ladies shoes department has been expanded nearly 75 percent to more than 8,000 square feet of space, and a new fashion jewelry area features easy-to-shop open sell fixtures.
The accessories department has added new Coach and MICHAEL Michael Kors designer handbag shops, and new Michael Kors and Lauren sportswear shops have been added in the misses department. Other premium and fashion brands now offered at the renovated store include:
Ladies sportswear – Calvin Klein, Karen Kane, Lucky jeans, Jessica Simpson, Jones New York, Belk’s exclusive CYNTHIA Cynthia Rowley and others
Ladies shoes – Calvin Klein, Frye, MICHAEL Michael Kors, Sam Edelman, Kenneth Cole Reaction, Ralph Lauren, Keen, and others
Accessories – designer handbags by Katie Kalsi, Frye and modern jewelry by BCBG and CYNTHIA Cynthia Rowley, and more
Intimate apparel – Wacoal, B.Tempt’d, Calvin Klein, DKNY, Lily Bloom and others,
Men’s apparel – sport coats, blazers, suits and suit separates by Belk’s exclusive MADE by Cam Newton, and more
Men’s shoes – Ralph Lauren, MADE by Cam Newton and others
Kids – Polo (infants and toddlers, boys 4-7 and 8-20), Under Armour, and more
Home – luggage by Calvin Klein, Trunk and Trolley, Under Armour and others.
“This is a great day for Belk and Fredericksburg as we formally ‘reopen’ our modernized fashion store to serve this community,” said Patrick Dunbar, store manager. “It represents the latest and best that Belk has to offer and was redesigned and merchandised especially for our customers.
"We invite everyone to come visit our store and see the wide selections of top fashion brands and styles. Our new shopping environment was created for the ultimate in customer service, convenience and enjoyment. We’re committed to offering the best in Modern.Southern.Style. and continuing our reputation as the department store of choice in the Fredericksburg area.
“Our talented team of sales professionals is ready and eager to extend our Belk hospitality and service and to fulfill our customers shopping needs by always providing the fashion they desire and the value and service they deserve.”
Belk has served Fredericksburg from its store at Spotsylvania Towne Centre since 1980, and opened its original store in Fredericksburg under the Leggett name in 1956. The store was remodeled and expanded by 31,000 square feet in 1993.
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