Home / Knowledge / News / Belk reopens larger remodeled store in Fredericksburg
Belk reopens larger remodeled store in Fredericksburg
21
Oct '13
The newly remodeled 130,000-square-foot Belk fashion store at Spotsylvania Mall in Fredericksburg, Va. is celebrating its grand re-opening with a ribbon-cutting ceremony, gift card give-aways and other special events and promotions scheduled and throughout the month.

The total store remodeling, representing a $6 million investment by Belk, features the latest in retail design, lighting, merchandise presentation and décor with new display fixtures, porcelain tile aisles, new carpet, energy-efficient lighting, and refurbished restrooms and fitting rooms.

The store has added more than 5,000 square feet of selling space, expanding select departments including shoes, cosmetics, accessories, men’s apparel, and bedding and bath.

The remodeling will result in improvements designed to enhance customer convenience and satisfaction. For example, the ladies shoes department has been expanded nearly 75 percent to more than 8,000 square feet of space, and a new fashion jewelry area features easy-to-shop open sell fixtures.

The accessories department has added new Coach and MICHAEL Michael Kors designer handbag shops, and new Michael Kors and Lauren sportswear shops have been added in the misses department. Other premium and fashion brands now offered at the renovated store include:

Ladies sportswear – Calvin Klein, Karen Kane, Lucky jeans, Jessica Simpson, Jones New York, Belk’s exclusive CYNTHIA Cynthia Rowley and others

Ladies shoes – Calvin Klein, Frye, MICHAEL Michael Kors, Sam Edelman, Kenneth Cole Reaction, Ralph Lauren, Keen, and others

Accessories – designer handbags by Katie Kalsi, Frye and modern jewelry by BCBG and CYNTHIA Cynthia Rowley, and more

Intimate apparel – Wacoal, B.Tempt’d, Calvin Klein, DKNY, Lily Bloom and others,

Men’s apparel – sport coats, blazers, suits and suit separates by Belk’s exclusive MADE by Cam Newton, and more

Men’s shoes – Ralph Lauren, MADE by Cam Newton and others

Kids – Polo (infants and toddlers, boys 4-7 and 8-20), Under Armour, and more

Home – luggage by Calvin Klein, Trunk and Trolley, Under Armour and others.

“This is a great day for Belk and Fredericksburg as we formally ‘reopen’ our modernized fashion store to serve this community,” said Patrick Dunbar, store manager. “It represents the latest and best that Belk has to offer and was redesigned and merchandised especially for our customers.

"We invite everyone to come visit our store and see the wide selections of top fashion brands and styles. Our new shopping environment was created for the ultimate in customer service, convenience and enjoyment. We’re committed to offering the best in Modern.Southern.Style. and continuing our reputation as the department store of choice in the Fredericksburg area.

“Our talented team of sales professionals is ready and eager to extend our Belk hospitality and service and to fulfill our customers shopping needs by always providing the fashion they desire and the value and service they deserve.”

Belk has served Fredericksburg from its store at Spotsylvania Towne Centre since 1980, and opened its original store in Fredericksburg under the Leggett name in 1956. The store was remodeled and expanded by 31,000 square feet in 1993.

Belk

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search