Home / Knowledge / News / Belk reopens larger remodeled store in Fredericksburg
Belk reopens larger remodeled store in Fredericksburg
21
Oct '13
The newly remodeled 130,000-square-foot Belk fashion store at Spotsylvania Mall in Fredericksburg, Va. is celebrating its grand re-opening with a ribbon-cutting ceremony, gift card give-aways and other special events and promotions scheduled and throughout the month.

The total store remodeling, representing a $6 million investment by Belk, features the latest in retail design, lighting, merchandise presentation and décor with new display fixtures, porcelain tile aisles, new carpet, energy-efficient lighting, and refurbished restrooms and fitting rooms.

The store has added more than 5,000 square feet of selling space, expanding select departments including shoes, cosmetics, accessories, men’s apparel, and bedding and bath.

The remodeling will result in improvements designed to enhance customer convenience and satisfaction. For example, the ladies shoes department has been expanded nearly 75 percent to more than 8,000 square feet of space, and a new fashion jewelry area features easy-to-shop open sell fixtures.

The accessories department has added new Coach and MICHAEL Michael Kors designer handbag shops, and new Michael Kors and Lauren sportswear shops have been added in the misses department. Other premium and fashion brands now offered at the renovated store include:

Ladies sportswear – Calvin Klein, Karen Kane, Lucky jeans, Jessica Simpson, Jones New York, Belk’s exclusive CYNTHIA Cynthia Rowley and others

Ladies shoes – Calvin Klein, Frye, MICHAEL Michael Kors, Sam Edelman, Kenneth Cole Reaction, Ralph Lauren, Keen, and others

Accessories – designer handbags by Katie Kalsi, Frye and modern jewelry by BCBG and CYNTHIA Cynthia Rowley, and more

Intimate apparel – Wacoal, B.Tempt’d, Calvin Klein, DKNY, Lily Bloom and others,

Men’s apparel – sport coats, blazers, suits and suit separates by Belk’s exclusive MADE by Cam Newton, and more

Men’s shoes – Ralph Lauren, MADE by Cam Newton and others

Kids – Polo (infants and toddlers, boys 4-7 and 8-20), Under Armour, and more

Home – luggage by Calvin Klein, Trunk and Trolley, Under Armour and others.

“This is a great day for Belk and Fredericksburg as we formally ‘reopen’ our modernized fashion store to serve this community,” said Patrick Dunbar, store manager. “It represents the latest and best that Belk has to offer and was redesigned and merchandised especially for our customers.

"We invite everyone to come visit our store and see the wide selections of top fashion brands and styles. Our new shopping environment was created for the ultimate in customer service, convenience and enjoyment. We’re committed to offering the best in Modern.Southern.Style. and continuing our reputation as the department store of choice in the Fredericksburg area.

“Our talented team of sales professionals is ready and eager to extend our Belk hospitality and service and to fulfill our customers shopping needs by always providing the fashion they desire and the value and service they deserve.”

Belk has served Fredericksburg from its store at Spotsylvania Towne Centre since 1980, and opened its original store in Fredericksburg under the Leggett name in 1956. The store was remodeled and expanded by 31,000 square feet in 1993.

Belk

Must ReadView All

Courtesy: India ITME

Textiles | On 8th Dec 2016

Industry needs to create 1cr jobs in 3yrs: Kavita Gupta

Sharing several initiatives laid out by the government in R&D,...

Textiles | On 8th Dec 2016

Package will boost made-ups sector: SIMA

The reforms package approved by the Union Cabinet to boost employment ...

Textiles | On 8th Dec 2016

Cabinet okays reforms to boost jobs in made-ups sector

The Union Cabinet chaired by prime minister Narendra Modi has given...

Interviews View All

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search