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Parmigiani Boutique to house the most prestigious timepieces
28 Feb '08
3 min read
Its warm, contemporary atmosphere makes it an appropriately relaxed place to enjoy true objects of art. The well-appointed interior of the boutique was custom designed by Parmigiani Fleurier.
It is emblematic of the brand's quest for excellence pursued in every detail of construction, where only the choice of pure, authentic materials could bring it to a successful conclusion. Pin oak, felt, solid bronze and orange silk convey the elegance of Parmigiani Fleurier.
“Just like Parmigiani timepieces, the new boutique will also have a powerful identity of its own. Its distinctly modern appearance is the perfect backdrop for the streamlined and dynamic luxury watches espoused by Parmigiani Fleurier.
An innovative project for the Swiss fine watchmaking brand, it is one of the facets of the "made-to-measure" philosophy that Parmigiani Fleurier likes to instill in each new creation,” explained Jean-Marc Jacot, Delegate of the Watch Holding of the Sandoz FF Holding, SA Lausanne, who was also in Dubai to grace the press conference.
The Parmigiani Boutique – Dubai will have some of the most elegant men's and ladies' timepieces given final touches of refinement by diamonds exquisitely arranged to follow the curves of each model.
Accentuated by earthly colours, Parmigiani watches are also designed with adventure in mind and effortlessly integrate the best Swiss watchmaking traditions.
Some of these highly refined watches take on a bolder, more imposing air in steel and are fashioned to withstand the test of time. Their curves are designed in perfect harmony with those of the wrist, ensuring optimum comfort for the wearer.
Led by its passion for discovery and always wanting to measure its manufacturing know-how against the most challenging demands of precision, the Parmigiani Fleurier will have timepieces with distinctive appearances.
Enter the world of Parmigiani and fulfill the dream of owning luxurious timepieces designed to be treasured and passed down the generations as a token of love and beauty. The Parmigiani Boutique – Dubai is conveniently located on the first level of the New Retail Extension, Wafi Mall.
It is emblematic of the brand's quest for excellence pursued in every detail of construction, where only the choice of pure, authentic materials could bring it to a successful conclusion. Pin oak, felt, solid bronze and orange silk convey the elegance of Parmigiani Fleurier.
“Just like Parmigiani timepieces, the new boutique will also have a powerful identity of its own. Its distinctly modern appearance is the perfect backdrop for the streamlined and dynamic luxury watches espoused by Parmigiani Fleurier.
An innovative project for the Swiss fine watchmaking brand, it is one of the facets of the "made-to-measure" philosophy that Parmigiani Fleurier likes to instill in each new creation,” explained Jean-Marc Jacot, Delegate of the Watch Holding of the Sandoz FF Holding, SA Lausanne, who was also in Dubai to grace the press conference.
The Parmigiani Boutique – Dubai will have some of the most elegant men's and ladies' timepieces given final touches of refinement by diamonds exquisitely arranged to follow the curves of each model.
Accentuated by earthly colours, Parmigiani watches are also designed with adventure in mind and effortlessly integrate the best Swiss watchmaking traditions.
Some of these highly refined watches take on a bolder, more imposing air in steel and are fashioned to withstand the test of time. Their curves are designed in perfect harmony with those of the wrist, ensuring optimum comfort for the wearer.
Led by its passion for discovery and always wanting to measure its manufacturing know-how against the most challenging demands of precision, the Parmigiani Fleurier will have timepieces with distinctive appearances.
Enter the world of Parmigiani and fulfill the dream of owning luxurious timepieces designed to be treasured and passed down the generations as a token of love and beauty. The Parmigiani Boutique – Dubai is conveniently located on the first level of the New Retail Extension, Wafi Mall.
Damas Jewellery LLC
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