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Birla Cellulose to showcase eco-friendly fibres at IFW
Mar '08
Renowned designers like Ms. Anita Dongre, Narendra Kumar, Rocky S, Naina Shah to name a few, have been using fibres from Birla Cellulose for the fashion world.

Ms. Anita Dongre, Senior Fashion Designer from AND Designs India Ltd. said, "As a designer and promoter of new fashion concepts and styles I am proud to be associated with Birla Cellulose which has been pushing the cause of responsible fashion by producing environment friendly third generation fibres."

Birla Cellulose is organising a value laden Knowledge Seminar at the venue during India Fashion Week. This will primarily look at the changing fashion trends across the globe. It will highlight the latest trend towards eco-fashion and the merits of using eco-friendly fibres. As the world of fashion and design is constantly fleeting, Birla Cellulose is putting up its efforts to fall in step with changing times. Mr. Alexander Maclennan, an eminent design consultant of East Central Studios, London will share his views at this seminar on "Responsible Innovation in Fashion and Textiles" concerning sustainable and eco- products going mainstream.

Birla Cellulose is looking at establishing green field projects at Vilayat in Gujarat and in Egypt to augment its existing capacities. It has already invested Rs. 40 crore in TRADC to deepen its research and application driven processes to develop cutting edge fibres to promote eco - fashion.

Grasim Industries Limited

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