Home / Knowledge / News / Phase two of the Gucci Immersive Retail Experience begins
Phase two of the Gucci Immersive Retail Experience begins
25
Jun '12
Following the launch of phase one in September 2011, Gucci is pleased to announce the beginning of phase two of the Gucci Immersive Retail Experience, set to coincide with the presentation of the 2013 spring/summer collections during Men’s Fashion Week in Milan.

Thanks to the cutting-edge technologies developed by Gucci’s partner, OOOii, one of Hollywood’s leading technological innovators, which will gradually be incorporated into Gucci’s flagship direct stores, customers will be able to enjoy unique, engaging digital interaction with the brand in-store.

Fundamental support was provided by Gucci’s Information Technology Department, which contributed to developing and implementing this multi-channel approach, according to which brick-and-mortar stores and the virtual store www.gucci.com will be able to offer similar, complementary shopping experiences.

Patrizio di Marco, Gucci’s President and CEO, explained: “With this project, and especially the development of the fully interactive phase two, we are showing that we remain committed to effective investment in developing unique and innovative ways of engaging with customers through the application of new technologies. The Gucci Immersive Retail Experience initiative breaks new ground in the enrichment of the experience we provide to our customers in our direct store network."

Phase two of the revolutionary the Immersive Retail Experience project, set to make its debut at the Gucci’s flagship Monte Napoleone store in Milan, will take the form of a variety of engaging experiences.

Five columns of super high resolution displays manufactured by Planar Systems, a global leader in digital display technology, will show images of the fashion show – three for the women's show and two for the men's show – located in the respective areas of the store. The displays – highly efficient, ultra-thin, 46” and 55” Planar Clarity Matrix LCD Video Wall displays – are arranged so that they almost seem to form a single surface, which, together with the graphics engine provided by OOOii, will be used to reproduce life-size interactive images, thus transforming the Monte Napoleone store into one of most technologically advanced boutiques in the luxury sector.

Thanks to special Kinect technology, customers and staff will be able to interact with the images using simple gestures to fast-forward and rewind or freeze the images of the show to take in a look or detail of interest to the customer.

During phase two, stores will also provide access to iPads running an application known as the Virtual Catalogue, allowing easy interaction with the video columns and 360-degree viewing of models to appreciate every detail of the products shown on the catwalk.

The inclusion of an interactive shopping feature is an essential component. Customers can use a 32” high-definition screen to interact with the purses and products in the leather goods and lifestyle categories available in the store, classified by icons, materials, colors and evergreen or new products.


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Top executives
Textile industry, India

The event should be organised every year

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search