Home / Knowledge / News / Phase two of the Gucci Immersive Retail Experience begins
Phase two of the Gucci Immersive Retail Experience begins
25
Jun '12
Following the launch of phase one in September 2011, Gucci is pleased to announce the beginning of phase two of the Gucci Immersive Retail Experience, set to coincide with the presentation of the 2013 spring/summer collections during Men’s Fashion Week in Milan.

Thanks to the cutting-edge technologies developed by Gucci’s partner, OOOii, one of Hollywood’s leading technological innovators, which will gradually be incorporated into Gucci’s flagship direct stores, customers will be able to enjoy unique, engaging digital interaction with the brand in-store.

Fundamental support was provided by Gucci’s Information Technology Department, which contributed to developing and implementing this multi-channel approach, according to which brick-and-mortar stores and the virtual store www.gucci.com will be able to offer similar, complementary shopping experiences.

Patrizio di Marco, Gucci’s President and CEO, explained: “With this project, and especially the development of the fully interactive phase two, we are showing that we remain committed to effective investment in developing unique and innovative ways of engaging with customers through the application of new technologies. The Gucci Immersive Retail Experience initiative breaks new ground in the enrichment of the experience we provide to our customers in our direct store network."

Phase two of the revolutionary the Immersive Retail Experience project, set to make its debut at the Gucci’s flagship Monte Napoleone store in Milan, will take the form of a variety of engaging experiences.

Five columns of super high resolution displays manufactured by Planar Systems, a global leader in digital display technology, will show images of the fashion show – three for the women's show and two for the men's show – located in the respective areas of the store. The displays – highly efficient, ultra-thin, 46” and 55” Planar Clarity Matrix LCD Video Wall displays – are arranged so that they almost seem to form a single surface, which, together with the graphics engine provided by OOOii, will be used to reproduce life-size interactive images, thus transforming the Monte Napoleone store into one of most technologically advanced boutiques in the luxury sector.

Thanks to special Kinect technology, customers and staff will be able to interact with the images using simple gestures to fast-forward and rewind or freeze the images of the show to take in a look or detail of interest to the customer.

During phase two, stores will also provide access to iPads running an application known as the Virtual Catalogue, allowing easy interaction with the video columns and 360-degree viewing of models to appreciate every detail of the products shown on the catwalk.

The inclusion of an interactive shopping feature is an essential component. Customers can use a 32” high-definition screen to interact with the purses and products in the leather goods and lifestyle categories available in the store, classified by icons, materials, colors and evergreen or new products.

Must ReadView All

Models wearing designs by Sonia Rykiel

Fashion | On 26th Aug 2016

French fashion designer Sonia Rykiel no more

French fashion designer Sonia Rykiel, nicknamed the Queen of...

Textiles | On 26th Aug 2016

Maharashtra may see 10-15% drop in cotton output

Cotton production in India’s biggest cotton producing state...

Textiles | On 26th Aug 2016

Bangladesh & India to resolve jute export challenges

Indian and Bangladesh have undertaken to resolve various impediments...

Interviews View All

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search