AVITERA SE is Huntsman Textile Effects’ innovative flagship dye technology for exhaust application on cellulosic fibers and is tailor-made to help businesses make real economic and environment savings. With dyeing and washing-off processes never exceeding 60°C, AVITERA SE helps textile mills increase production outputs and significantly reduce water and energy consumption and carbon emissions by up to 50 percent. Using only five percent or less unfixed dye instead of the conventional 15 to 30 percent, AVITERA SE greatly reduces the number of rinsing baths required to obtain fastness properties.  

Its high solubility also allows dyes to be applied at ultra-short ratios, ensuring much lower processing costs. AVITERA SE’s outstanding compatibility and low sensitivity to dyeing parameters also gives excellent lab-to-bulk and bulk-to-bulk reproducibility, thereby minimizing reprocessing.

This is what the judges had to say about AVITERA:

“Immediately impressed by the lower temperature functionality and the lower number of rinse baths needed.  Great treatment of stakeholder collaboration…very effective educational and marketing materials.  Great job at communicating the interface between environment, society, and economy  — the triple bottom line. Good factoids to set context for why these dyes have incremental advantages.”

“Innovative approach with wide potential for impact if scaled over printed fabric production worldwide; major potential for environmental impact.”

The Avitera dyes were engineered for sustainability and provide a clear economic and sustainable value proposition, particularly in markets facing water constraints but that are also highly dependent on industries that utilize cotton.”

Huntsman Textile Effects is the global leader in developing total textile solutions across all aspects of the textile chain and is committed as the global leader in developing sustainable, high performing processing and effects chemicals that have low environmental impact with significant reductions in energy and time.                                   

Huntsman Textile Effects