Home / Knowledge / News / Muhammad Ali by Adidas apparel line to debut in 2014
Muhammad Ali by Adidas apparel line to debut in 2014
03
Jun '13
In a multi-year partnership brokered and managed by IMG Licensing, a division of IMG Worldwide, the global sports, fashion and media company, Muhammad Ali Enterprises has teamed up with Double D, the exclusive worldwide licensee for Adidas combat sports.

Double D is aligning with 'The Greatest' to launch a collection of technical apparel and boxing performance products which will be co-branded Muhammad Ali by Adidas.

Working on behalf of Muhammad Ali Enterprises and Adidas, IMG Licensing and Double D respectively will launch the collection in January 2014 at the global sports trade show ISPO in Munich. This is the first time that the Muhammad Ali brand is partnering with Adidas on technical boxing equipment and sports apparel having previously collaborated on a limited edition fashion collection.

Initially focusing sales in the U.S., European and Australasian markets, the collection will be made available to the public in the months following IPSO via boxing and sport specialty stores, Adidas own brand stores and a dedicated e-commerce website.

The products will consist of high performance technical apparel, footwear and boxing equipment, with the footwear bearing a redesign of the famed white & red color combination worn by Ali in 1974.

Matthew Primack, Vice President of IMG Licensing, said, "We are proud to bring the iconic brands of Muhammad Ali and Adidas together under the specialist production capabilities of Double D.

"For more than 80 years Adidas has been a leader in the world of sports apparel and equipment using the best manufacturing partners with the most innovative production technologies to assist talented athletes in achieving their maximum potential within their chosen sport.

"The Muhammad Ali by Adidas products extend this competence because Double D will develop products that are technically designed to aid performance while creatively reviving memories of the sport's greatest ambassador at his peak, ensuring his legacy will continue to thrive in boxing gyms and sporting facilities around the world."

Christophe Dessalles, Double-D's Managing Director, said, "Muhammad Ali has been an inspiration for over 50 years. While Adidas boxing may be considered relatively new to the history of the sport of kings, we have managed to take a significant share of the market, taking centre stage in the boxing arena at both Beijing and the London Olympics, as well as other global events, bringing innovation and key technologies into the Boxing ring.

"We are now ready and excited to capture the spirit of Muhammad Ali in this range. As a young boxer whose self-belief changed the views of many, Ali's legendary status has motivated past, and will inspire future, generations -- this is the legacy of the Muhammad Ali by Adidas.

"Coming back to the grass roots of the 'Impossible is Nothing' heritage campaign of times past, this is a range that will once again prove to be a formidable partnership from a boxing legend, with the most authentic sporting performance, and the most inspiring sports brand in the world. A range to inspire, a range that will remind us that in whatever we do... 'Impossible is Nothing.'"


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search