Home / Knowledge / News / News Detail
Muhammad Ali by Adidas apparel line to debut in 2014
03
Jun '13
In a multi-year partnership brokered and managed by IMG Licensing, a division of IMG Worldwide, the global sports, fashion and media company, Muhammad Ali Enterprises has teamed up with Double D, the exclusive worldwide licensee for Adidas combat sports.

Double D is aligning with 'The Greatest' to launch a collection of technical apparel and boxing performance products which will be co-branded Muhammad Ali by Adidas.

Working on behalf of Muhammad Ali Enterprises and Adidas, IMG Licensing and Double D respectively will launch the collection in January 2014 at the global sports trade show ISPO in Munich. This is the first time that the Muhammad Ali brand is partnering with Adidas on technical boxing equipment and sports apparel having previously collaborated on a limited edition fashion collection.

Initially focusing sales in the U.S., European and Australasian markets, the collection will be made available to the public in the months following IPSO via boxing and sport specialty stores, Adidas own brand stores and a dedicated e-commerce website.

The products will consist of high performance technical apparel, footwear and boxing equipment, with the footwear bearing a redesign of the famed white & red color combination worn by Ali in 1974.

Matthew Primack, Vice President of IMG Licensing, said, "We are proud to bring the iconic brands of Muhammad Ali and Adidas together under the specialist production capabilities of Double D.

"For more than 80 years Adidas has been a leader in the world of sports apparel and equipment using the best manufacturing partners with the most innovative production technologies to assist talented athletes in achieving their maximum potential within their chosen sport.

"The Muhammad Ali by Adidas products extend this competence because Double D will develop products that are technically designed to aid performance while creatively reviving memories of the sport's greatest ambassador at his peak, ensuring his legacy will continue to thrive in boxing gyms and sporting facilities around the world."

Christophe Dessalles, Double-D's Managing Director, said, "Muhammad Ali has been an inspiration for over 50 years. While Adidas boxing may be considered relatively new to the history of the sport of kings, we have managed to take a significant share of the market, taking centre stage in the boxing arena at both Beijing and the London Olympics, as well as other global events, bringing innovation and key technologies into the Boxing ring.

"We are now ready and excited to capture the spirit of Muhammad Ali in this range. As a young boxer whose self-belief changed the views of many, Ali's legendary status has motivated past, and will inspire future, generations -- this is the legacy of the Muhammad Ali by Adidas.

"Coming back to the grass roots of the 'Impossible is Nothing' heritage campaign of times past, this is a range that will once again prove to be a formidable partnership from a boxing legend, with the most authentic sporting performance, and the most inspiring sports brand in the world. A range to inspire, a range that will remind us that in whatever we do... 'Impossible is Nothing.'"


Must ReadView All

Apparel/Garments | On 6th May 2016

Amazon's B2B marketplace notches up $1 bn in sales

Global e-commerce major Amazon.com Inc. sold $1 billion in goods on...

Courtesy: Kate Spade & Co

Apparel/Garments | On 6th May 2016

Kate Spade & Co’s net sales up 14.5% in Q1 2016

Kate Spade & Company, owner of two lifestyle brands – Kate Spade New...

Textiles | On 6th May 2016

Fine Japan zone to debut at Intertextile Pavilion Shenzhen

Fine Japan zone, a pavilion formed by a number of leading Japanese...

Interviews View All

Mohammed Monabber Ahmed
Anowara Group

How do you look at the current market scenario of T-shirts worldwide and...

William R. Adler
True Fit

How is technology helping retailers to enhance the shopping experience of...

William T. Yanavitch II
Glatfelter

How big is the market for adult hygiene products currently? How is the...

Drew Walker
AGY Holding

<i><b>Drew Walker, </b>CEO of AGY says “our main competition in China is...

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Mr. Johan Berlin
Investkonsult Sweden AB

Mr. Johan Berlin is the majority shareholder and Managing Director of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search