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Women’s plus apparel retailer unveils new Lane Collection

November 10, 2012 (United States Of America)

Lane Bryant, the nation's leading women's specialty plus apparel retailer for 110 years, introduces a new collection of fashion-forward, high quality looks with Lane Collection. 

Available in select stores and online at www.lanebryant.com this November, the new runway-inspired line features silhouettes to fit, flatter, that are sophisticated and sexy, to create the perfect look for everyday style. Exclusively available at Lane Bryant, this new offering stays true to the new brand essence, Fashion For Everyday, Style Just For You.

"We are thrilled to be able to extend this chic collection to our customer.  The new Lane Collection has been tightly edited to be a modern assortment designed to take her from work to weekend, season to season," said Liz Crystal, Lane Bryant Chief Marketing Officer.

"Offering this set of aspirational pieces has allowed us to add a bit of glamour and sophistication by raising the bar in fabric grade and quality, while continuing to create a special shopping experience in-store and online. "

This selection of modern, yet timeless looks, Lane Collection is designed with premium fabrics such as real lamb leather in smooth, croc and foiled techniques; a ponte blend of rayon, nylon and spandex that are sleeker and more contemporary, along with high quality beading and embellishment.  Additionally, fine accents and details like metal buttons on the non-iron white poplin shirt, with an elevated mix of accessories and accents. Key pieces include the perfect Long Trench, a glamorous gold lamé Sweater and gold Sequin Skirt.

The new collection will be available in 11 stores including Fulton Street (Brooklyn, NY), Walden Galleria (Buffalo, NY), Braintree (Massachusetts), Pentagon (Arlington, Virginia), Arlington Highlands (Arlington, TX), Arden Fair (Sacramento, CA), Easton Town Center (Columbus, OH), Fair Lakes (Fairfax, VA), Park Avenue (Lathrup Village, MI), Millennium, (Chicago, IL), and King of Prussia, (Philadelphia, PA) and online.


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