This March, Marilyn Monroe will launch exclusively in the Mstylelab department at 150 Macy’s stores and online at macys.com. Customers and fans can look forward to an advertising campaign that immortalizes the starlet’s style through iconic photographs alongside the new collection.
"We are thrilled to partner with the retail experts at Macy's to bring to life one of the things Marilyn loved most – fashion," said Nick Woodhouse, president & CMO of Authentic Brands Group. "As one of the world's most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for."
The Marilyn Monroe line embraces silhouettes that fit and flatter, from halter dresses that cinch at the waist to gingham tie-front, button-down tops and pink polka dot denim, evoking a Monroe-esque image. Recreating the icon’s noteworthy personality this spring, Marilyn Monroe is effortless, flirty and ultra-feminine.
Soft blues and pinks highlight a girl-next-door quality, while bold reds and black and white add a sense of allure. Customers can also show their love for Hollywood’s eternal “it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that features the icon in one of two famous poses.
“Marilyn Monroe’s appeal is legendary and Macy’s is excited to launch a collection that draws inspiration from her timeless style,” said Martine Reardon, Macy’s chief marketing officer. “This new line takes her unique sensibility, noteworthy silhouettes and colors of the time, and reinvents them for a modern-day Marilyn Monroe that is fun-loving, flirty and not afraid to play with fashion.”
Macy’s Marilyn Monroe advertising campaign takes today’s modern-day Marilyn and sets her against a backdrop of the icon’s most famous photographs. Each image depicts a carefree persona and sassy attire in an updated style that is relevant to today’s customer. The marketing campaign will debut in March issues of fashion magazines as well as in direct mail, online and in-store visual presentations.
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home.
Apparel/Garments | On 25th Jun 2016
The Apparel Export Promotion Council (AEPC) expressed its...
Textiles | On 25th Jun 2016
The global yarn production increased by 20 per cent...
There are quite a number of brands stepping into the sports lifestyle...
What is the size of the ethnicwear vertical in India? How are Indian...
‘One of the recent trends in hand block printing is the indigo process,...
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
"You have to truly understand what your client wants, know her needs, what ...
Company | On 24th Jun 2016