Home / Knowledge / News / How MAGIC impacts men's fashion?
How MAGIC impacts men's fashion?
22
Jan '08
Everyone's got a passion for fashion, right? Consumers of all ages know and seek the thrill of conquering the local shopping malls, but very few of us are privy to the industry's “MAGIC” tricks.

Where does it all begin? While New York Fashion Week creates a lot of buzz, it's actually a Las Vegas event that most directly impacts what consumers will be buying next season. The business of fashion happens at MAGIC Marketplace, the largest tradeshow in the world.

This biannual event turns Sin City into Fashion City, taking over the Las Vegas Convention Center and the Hilton Hotel to house the many facets of fashion. With something for every retail buyer, it's not only the 'meet and greet' cornerstone of the fashion retail industry, it's the ultimate venue for commerce. Apparel sales in the U.S. total more than $180 billion annually and it all begins here:

• Currently, MAGIC believes that 70 percent of the fashion retail industry is represented at each show
• MAGIC Marketplace provides manufacturers the unique opportunity to showcase more than 4,000 companies, 5,000 brands, and 20,000 product lines
• Individual shows include MAGIC (men's apparel and accessories), WWDMAGIC (women's apparel and accessories), MAGIC kids (children's apparel and accessories), and Sourcing at MAGIC, a supply-chain venue for the international apparel industry to locate resources
• More than 120,000 attendees come from 80 countries

Not only are new fashion labels launched at each show cycle, but manufacturers choose MAGIC as the venue to reposition brands that already have staked their claim in the industry. Because of MAGIC's influence and scope, this February, several old faithfuls are debuting a revamped look and relaunching to the world's biggest apparel buyers:


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search