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How MAGIC impacts men's fashion?
22
Jan '08
Everyone's got a passion for fashion, right? Consumers of all ages know and seek the thrill of conquering the local shopping malls, but very few of us are privy to the industry's “MAGIC” tricks.

Where does it all begin? While New York Fashion Week creates a lot of buzz, it's actually a Las Vegas event that most directly impacts what consumers will be buying next season. The business of fashion happens at MAGIC Marketplace, the largest tradeshow in the world.

This biannual event turns Sin City into Fashion City, taking over the Las Vegas Convention Center and the Hilton Hotel to house the many facets of fashion. With something for every retail buyer, it's not only the 'meet and greet' cornerstone of the fashion retail industry, it's the ultimate venue for commerce. Apparel sales in the U.S. total more than $180 billion annually and it all begins here:

• Currently, MAGIC believes that 70 percent of the fashion retail industry is represented at each show
• MAGIC Marketplace provides manufacturers the unique opportunity to showcase more than 4,000 companies, 5,000 brands, and 20,000 product lines
• Individual shows include MAGIC (men's apparel and accessories), WWDMAGIC (women's apparel and accessories), MAGIC kids (children's apparel and accessories), and Sourcing at MAGIC, a supply-chain venue for the international apparel industry to locate resources
• More than 120,000 attendees come from 80 countries

Not only are new fashion labels launched at each show cycle, but manufacturers choose MAGIC as the venue to reposition brands that already have staked their claim in the industry. Because of MAGIC's influence and scope, this February, several old faithfuls are debuting a revamped look and relaunching to the world's biggest apparel buyers:

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