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Planet Sports opens its new concept sports lifestyle store
08 Oct '10
2 min read
In sync with it's aggressive expansion plans, Pantaloon Retail India Limited [Sports division] opened its new concept Planet Sports store at Growel Mall, in Kandivali(E), Mumbai.
Spread over 6000 sq. ft., this new concept store has been laid out on the basis of category display across brands. Based on a consumer research, this new concept ensures a smooth and hassle free consumer experience with easy navigation. Footwear has been displayed on the basis of Consumer needs like Running, Team Sport, Individual Sport, Outdoor, Lifestyle and Casuals etc.
This new display concept has got the latest and international XYRO technology fixtures. Planet Sports consumers can also look forward to a live gaming experience at the especially crafted Live Basketball Zone.
This new store offers an extensive range of International sports & lifestyle brands such as Skechers, Wilson, Converse, Speedo, Prince, Reebok, Nike, Adidas, Spalding and Puma to name a few The store offers collections that have been inspired by contemporary trends relevant to the youth of India. The apparels are trendy and fashionable and are in complete sync with sports feel and track/court requirements. This new store is all set to become the most favorite destination of sports and fitness enthusiasts in Mumbai. The store's tone and manner' has been created to provide customers with a 'total shopping experience'.
Mr. Ravdeep Singh, the CEO of Planet Sports says, “It is a pleasure to launch our new concept store first in Mumbai. Our in-depth consumer research has helped us fine-tune and present something new to our consumers, new in terms of display, fixtures, and live gaming zone. Planet Sports has an unrivalled reputation for offering leading international sports and lifestyle brands and it is our endeavour to bring the latest in Sports lifestyle as we target diverse consumer segments, enter new geographies, open more stores and make our products more accessible. The thrust will be on nurturing markets, generating higher trials and developing lasting relationships with our customers.”
With the Launch of this generation 3 Planet Sports store, Planet Sports offers it's consumers in Mumbai a size guarantee in footwear. This is a small step in enhancing the customer service.
Spread over 6000 sq. ft., this new concept store has been laid out on the basis of category display across brands. Based on a consumer research, this new concept ensures a smooth and hassle free consumer experience with easy navigation. Footwear has been displayed on the basis of Consumer needs like Running, Team Sport, Individual Sport, Outdoor, Lifestyle and Casuals etc.
This new display concept has got the latest and international XYRO technology fixtures. Planet Sports consumers can also look forward to a live gaming experience at the especially crafted Live Basketball Zone.
This new store offers an extensive range of International sports & lifestyle brands such as Skechers, Wilson, Converse, Speedo, Prince, Reebok, Nike, Adidas, Spalding and Puma to name a few The store offers collections that have been inspired by contemporary trends relevant to the youth of India. The apparels are trendy and fashionable and are in complete sync with sports feel and track/court requirements. This new store is all set to become the most favorite destination of sports and fitness enthusiasts in Mumbai. The store's tone and manner' has been created to provide customers with a 'total shopping experience'.
Mr. Ravdeep Singh, the CEO of Planet Sports says, “It is a pleasure to launch our new concept store first in Mumbai. Our in-depth consumer research has helped us fine-tune and present something new to our consumers, new in terms of display, fixtures, and live gaming zone. Planet Sports has an unrivalled reputation for offering leading international sports and lifestyle brands and it is our endeavour to bring the latest in Sports lifestyle as we target diverse consumer segments, enter new geographies, open more stores and make our products more accessible. The thrust will be on nurturing markets, generating higher trials and developing lasting relationships with our customers.”
With the Launch of this generation 3 Planet Sports store, Planet Sports offers it's consumers in Mumbai a size guarantee in footwear. This is a small step in enhancing the customer service.
Planet Sports
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